Madonna recently revealed Madame X is a continuation of her ninth LP, American Life. From what we’ve heard so far, her fourteenth album is sort of a love letter of sorts to global music. It’s a melting pot of music genres. From the reggaeton-inspired lead single “Medellín” featuring Maluma to the dancehall-tinged bop “Future” with Quavo, Madge has been experimenting with different sounds.
The 60-year-old icon first shared “Crave” featuring Rae Sremmurd’s Swae Lee two weeks ago. Produced by Kanye West frequent collaborator Mike Dean, the mid-tempo sultry offering is about hungering for another person.
“You’re the one I crave (Crave) / And my cravings get dangerous / The feelings never fade / I don’t think we should play with this / Said come, come give me strength / I don’t think we should wait for this / ‘Cause you’re the one I crave / And my cravings get dangerous,” she sings on the chorus.
The accompanying visual, directed by Nuno Xico, has just arrived. Check it out below.
Madonna ft. Swae Lee ‘Crave’ Music Video