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DSQUARED2 Debuts Underwear Fashion Film

In: Donovan, Fashion

Last week, I shared a short teaser of DSQUARED2′s underwear fashion film directed by Steven Klein. If you enjoyed the preview, you’ll enjoy the full-length clip. In addition to Matt Woodhouse, the longer version features Travis Hanson and Ryan Bertroche, both of whom I’ve featured in my Model Behavior series. The fantastic short signals the Canadian brand’s return to underwear. Check out the gorgeous visual below.

check out the fashion film after the jump

It’s the age-old question. Boxers or briefs? Before, one could assume a few things about the man wearing a particular style of underwear. Nowadays, given the abundance of styles and brands, it’s a lot more difficult to surmise one’s personality based on their skivvies selection. Let’s face it, men’s brand name underwear is the equivalent to women’s designer shoes. I’m sure your underwear drawer is full of styles depending on your mood and event.

Britain’s Underwear Unlimited came up with a handy chart deciphering what your underwear says about you. Wearing boxers can either mean you’re easy going, geeky or lack confidence. If your boxers are the color red than perhaps you’re driven and adventurous. Factor in a designer brand and you come up with a whole new bundle of adjectives. You might’ve seen this chart kicking around already, but if you haven’t check it out below.

check out the illustration after the jump

After taking a brief break, DSQUARED2 is re-entering the world of men’s underwear. Fittingly enough with just a fresh pair of tighy whities. Definitely surprising given their previous colorful underwear selections.

The Canadian twins have tapped model Matt Woodhouse to front their risqué ad campaign which consists of print ads and a fashion film. The British stunner looks absolutely delectable bent over showing off a profile of his sweet juicy butt. Photographer Steven Klein helmed both aspects of the creative. Check out the fashion film teaser below along with a couple of photos from the print campaign.

watch the video and more pictures after the jump

Just in case you didn’t get the memo, Crossfit is all the rage these days. Modus Vivendi decided to jump on the bandwagon and incorporate the exercise craze for its ad campaign to promote their new “Eternal” line which consists of boxers, briefs, jock briefs, jockstraps and tangas. Check out the Greek underwear brand’s latest promo photos below.

view more pics after the jump

Aaron M. Perez Pumps It On The Tennis Court

In: Donovan, Fashion, Totally GAY!

I like tennis and I like shirtless Spanish men. This editorial combining two of my favorite things seemed like a no-brainer to share with you.

Sexy Spaniard model Aaron M. Perez shows off his skills on the tennis court while wearing selections from the Touchdown collection by Canadian underwear brand PUMP! Photographer Adrian C. Martin and videographer Daniel Diaz snapped Perez for the editorial titled “He Got Game.” Whether Perez’s serve or backhand can rival those on the ATP Tour doesn’t really matter, as long as you look as caliente as this stud. Check out Perez with racket and balls (tee hee) in hand below.

more pics and behind-the-scenes-video after the jump

Who doesn’t love a little color in their lives? Especially during the summer. Even if your closet is dominated by black, neutrals or grey clothing, you can still get a bit spicy with your underwear. Cue SUPAWEAR.

When it comes to men’s swimwear and men’s underwear, the Aussie brand have designed a selection of supa-cool apparels to cover your essentials. Why are they SUPA? Because they give you supa-quality and supa-design at a supa-price. Their words not mine ;) Cute though, right?

Check out images from their recent ad campaign below. I want those beach shorts in every color. Also love their color combos for their underwear as well.

check out more promo images after the jump

Infamous underwear and swimwear brand Cocksox is celebrating seven years in business with a sinful new ad campaign. Appropriately enough, the Aussie brand went with a biblical-inspired theme. The seven deadly sins.

Sydney based photographer Elvis Di Fazio used stark white backgrounds and eye-popping visuals to tell the tale of each of the sins. Models Rogan Richards and Steve Williams leave very little to the imagination as they act out greed, lust, pride, envy, anger, gluttony and sloth. Check out the sexy visuals and behind-the-scenes video below.

watch the video after the jump

Well, this is a nice change of pace. Instead of opting to go with go-go dancers and porn stars to promote underwear like a certain company *cough* Andrew Christian *cough*, 2(x)ist is taking the cultural high road. The underwear company enlisted New York-based Cedar Lake Contemporary Ballet to showcase its line of tighty whities.

The short film titled “Ends” was directed by Mark Ledzian. Featured Dancers Joaquim De Santana, Rachelle Scott & Guillaume Quéau perform the dance piece choreographed by Benoit-Swan Pouffer. Check out the artistic promo video below.

watch the video after the jump

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