Just when I thought Gregg Homme’s marketing couldn’t get any hotter, they hire Philip Fusco to front their new ad campaign. The fitness model is too much sexy for one man to have. Life’s just not fair ;)

The underwear brand just unveiled a new video featuring Fusco promoting their new Target collection. It shows Fusco coming home at 4am to his gorgeous apartment. Thinking he’s all settled in for the night, he makes himself a cocktail and undresses to just his Gregg Homme brief. All of a sudden he gets a call from an unknown caller (dirty, dirty, dirty boy). We all know what this means… booty call. Fusco then rushes to get the apartment and himself all tidied up for his one night stand. Check out the clip below.

“Who Gregg Homme is, is left up to the imagination. He is filled with mystery, desire and an exuberant amount of seduction. He exists to trick you, tease you and bring out your innermost fantasies. This creates an intoxicating hunger leaving our customers craving more.“ – Eric Boisvert (Owner & Head Designer)

watch the video after the jump

Underwear brands are a dime a dozen these days and so are shirtless boys parading around in briefs for that matter. That being said, I just had to write a post about ButtWrap. Not only is their name sorta adorable, but their tagline is all kinds of awesome- “Use Your Butt For Something Bigger!” I don’t even know what that’s supposed to mean. LOL. Maybe something got lost in translation from German. Whatever its intention, it’s catchy and stands out, IMHO.

The styles are pretty American Apparel-like and the photos from the ad campaign need an injection of more sex appeal. See ES Collection as great examples. I’m sure they’ll get better in time. In the end, I admire anyone trying to make it from scratch. ButtWrapBerlin is a team of three friends and former colleagues: Wolfgang and Pinar from Berlin, and Joan from Barcelona who all used to work in the fashion industry. Check out their products and promotional photos below.

more images after the jump

Fans of furry men be forewarned. You might spontaneously combust after checking out aussiebum’s new ad campaign. The Australian company selected a dark-haired stunner with hair in all the right places to launch their brand new series called “Billy.”

The super-lightweight undies feature nine retro designs that encapsulate the essence of strength and creativity. All I could uncover about the model is that his first name is Andrew. Beyond that is anyone’s guess. If anyone has info, please share with us in the comments section. Enjoy the sexy creative below. The backside shots are beyond sizzling ;)

check out more styles after the jump

Kirill Dowidoff looked sooooooo delicious in their swimwear ad campaign, ES Collection decided to book the Russian model to front another creative. Aptly titled “Fierce,” Dowidoff poses with several animals while posing in jeans, shirts and shorts from the Barcelona-based brand. Of course with a body that doesn’t quit, photographer Joan Crisol had to feature some photos with Kirill showing off his assets.

“This new production was a huge experience and even though we didn’t face any danger we have to admit that being surrounded by these animals imposes” says Joan Crisol, official ES Collection photographer.

Check out ES Collection’s 2013 streetwear ad campaign below. Given how unpredictable working with animals can be, the photos turned out phenomenally. You have to watch the behind the scenes video as well. I gained a whole new respect for Kirill after seeing him trying to get the perfect shot while wrangling his co-stars. That definitely didn’t look easy.

check out more photos after the jump

Yesterday, I shared with you the videos from the final rounds of Ellen DeGeneres’ underwear model search. After narrowing it down, she went with a sexy guy named Mike who I think makes a great choice.

Wasting no time at all, Ellen has put him to work in his first underwear commercial. This is no ordinary underwear commercial – it’s a live one. That’s right, Ellen had him standing on a rotating platform while she narrated for the commercial. Her narration prompted him to make certain movements like picking up a lucky penny, playing football, and even just flexing his arms and abs.

Watch the funny and very sexy video below and as Ellen says, “Gluteus Mikesimus, everybody!”

Video after the jump…

As you may have already been aware, Ellen DeGeneres recently started an Underwear Model Search on her show to find a suitable hottie for her signature undies This week she crowned the wiener… I mean winner.

The final five finalists took part in a sexy finale catwalk and answered some final questions that Ellen had for them. Once that was complete, the final three hotties took part in a “Know Or Go” competition where they had to know the answer otherwise she’d push the button and literally and figuratively drop them out of the competition. Questions like, “How many inches…” LOL.

Check out the final rounds of the competition and see which man model came out on top… possibly thanks to his bottom – wink ;) Enjoy!

Watch the videos after the jump…

The Andrew Christian models are back with another sexy video and this one is up there with some of their naughtiest. The boys hop aboard a colorful bus that is bound for White Party 2013 in Palms Springs, put on by Jeffrey Sanker. As the video begins, the question is asked: “What would do you to get on to the White Party bus?”

The models are wearing nothing but AC underwear as they get on board – the bus driver included. When the bus won’t start, the driver has to hot-wire it and he does so successfully. While on the road, the guys go wild in the back and are doing anything but staying in their seats. When they stop for gas, they decide to take the hot gas station attendant with them. Fittingly, the song playing in the background is a remix of “Yummy Boyz” by Meital Dohan which features lyrics like “Tasty and Yummy” and “These boys are hot & horny“. Perfect fit, right?

Hop aboard the White Party bus with the AC boys by checking out the video below. For many of our readers, you have the day off so you many not have to worry about the “Not Safe For Work” factor. For the rest of you, you’ve been warned.

The very NSFW video after the jump…

Andrew Christian released another video earlier this week featuring their star couple, Colby Melvin and Brandon Brown. They’re so cute together!

In the video, the boys are at home and on their computers. Colby decides to sign up for a year subscription to the Jockstrap Of The Month Club, where he’ll get a new jockstrap every month for a year. On the flipside, Brandon joins the Underwear Of The Month Club getting a new pair each month as well.

Before they know it, there are packages coming through the mail slot and as soon as they get them, they put them on. Sometimes when you put on a sexy new pair of underwear, it puts you in the mood and that’s exactly what happened with these guys. Watch the cute & sexy video below.

NSFW video after the jump…