Want a Christmas sack full of Björn Borg underwear? Simple. Just haul your butt to either of their store in Stockholm or Amsterdam and strut your stuff in front of their fitting rooms equipped with installed cameras. Then keep your fingers crossed you made a big enough impression that your animated GIF garners plenty of online votes.
I guess it’s not that simple after all. Depending on where you live, it’s probably more economical to purchase your own Björn Borg underwear instead of shelling out the airfare. I perused their website to check out some of the submissions, but sadly no one is as adorable as the model featured in their video promoting their “Peep On You” campaign. Check it out below.
Kmart and Joe Boxer show off their holiday spirit in this adorable clip. A sextet of dashing men sway their hips from side to side to the tune of “Jingle Bells.” Too bad they’re wearing too much clothing. While definitely dapper, some gratuitous skin would’ve been nice. I’m curious to know if their clanging testicles really do jingle all the way. Tis the season after all. Plus, inquiring minds want to know. Check out the clip below.
I guess this is what they meant when they said milk does a body good. If you’ve always wanted a silky smooth butt, this might be the closest thing you’ll ever get.
aussieBum just unveiled its groundbreaking new line using real milk fibres. Supposedly, they are specially designed to capture moisture and nourish your skin, leaving it tender and smooth. Hmmmhmmm. They’re not only lightweight, but breathable and eco-friendly. They come in hipster and brief style only and in both strawberry and vanilla. Better act fast because they’re available only while stocks last. Check out the promo video below.
What’s better than Thom Evans fronting D. Hedral’s print campaign? Watching the 28-year-old former rugby player running in slow motion on the beach wearing skimpy swimwear. That’s what. Dude could easily land a part in a Baywatch reboot. Based on all the remakes Hollywood is greenlighting lately, I fully expect one based on the iconic lifeguard series to come soon.
Evans is joined by Paolla Rahmeier for a fashion film directed by Daniel Jaems. Titled “La Sirena” (The Mermaid), the story follows the young lovers as they explore the fragility and vulnerability of loves beginnings, set on the stunning beaches of Barbados. The film is also being used to promote the opening of D. Hedral’s new flagship store at 38 Neal Street, Covent Garden, London. Watch the visual feast below.
Even though Zac Efron worked his way off my 5 Guys Everyone Finds Smokin’ Hot But Me list which I wrote years ago, I still don’t get the Cristiano Ronaldo fascination. Sure, he has a smoking hot bod, but those are dime a dozen these days. At least when it comes to underwear ads.
With gaggles of gays however with a differing opinion than myself, the Portuguese soccer star is wise to launch his own line of underwear called CR7. I’m sure he was responsible for selling plenty of it when he fronted Armani’s underwear campaign back in 2010. Check out a behind-the-scenes video of the shoot below, along with a couple of promo pics.
Happy Halloween everyone. I’m sure most of us, including myself, celebrated Gay Christmas last weekend. Tonight, I’m going to spend actual Halloween with my niece. As much as the gays love to make it about themselves, the spooky holiday is about the kids as well. Who else is going to help her eat all that candy?
Andrew Christian released their latest clip last week, but I was saving it for today. As always, they have a bevy of chiseled models shaking their stuff in some skimpy underwear for your viewing pleasure. Appropriately enough, the guys bust out their best go-go moves to “Sex Sells” the Gygi Remix by Matthew Paul.
Watch Murray Swanby, Noah Wright, Pablo Hernandez, Stephen Snider and Vladimir Shmygol suck on everything in sight in the clip below. You know the drill by now. It’s slightly NSFW, so proceed with caution.
I didn’t think it was possible but Thierry Pepin looks even hotter than ever. I’m not sure if it’s his longer curlier locks that does the trick or the fact he’s dressed up as a cowboy. Probably a combination. Now you have more to grab onto as you’re riding bronco ;)
Gregg Homme enlists the sexy model to introduce their new snakeskin line of underwear. Chaps, leather belts and suede looks blend together to offer you all you ever dreamed of to ride your sexiest fantasies. Watch how Pepin handles an unwanted intruder in his tent. Be forewarned, a full moon is in view and I’m not referring to the one in the sky. Check out the western-themed promo below.
Holy death-defying Batman. Not content to showcase his new Fall 2013 collection in typical fashion, Paul Smith headed to the French Alps to film his breathtaking new campaign.
With the help of director Sébastien Montaz-Rosset and slackliners Antoine Moineville and Tancrède Melet, the English fashion designer showcases this season’s trousers, shirts and underwear as the two adrenaline junkies precariously pop peak to peak. At times, there is nothing but rope and boxer briefs keeping them from falling.
While the guys are shirtless, it’s not their bodies that you’re marveling at. Rather it’s their eye-popping daredevil antics. Really a push-up on a rope in between mountains? Really? My hands were sweating at the mere thought of some of their stunts. I’m chicken just riding a few rides at Disneyland. This takes advertising underwear to dizzying new heights.