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aussiebum-comic-line

aussieBum has come up with a new line of superhero underwear for the kid in all of us. I’m sure at one point or another in our respective childhoods we went through an Underoos or reasonable facsimile phase. I know I did. I definitely want a pair of these graphic undies from the Aussie brand. Check out an action-packed video promo below, along with up close photos of the pieces.

more pics and video after the jump

underwear-nation-pink-issue

Real men wear pink. At least for Valentine’s Day they do. Normally, for a post this sexy, I try to save until the weekend. But since V-Day lands on Friday this year, an exception had to be made. In addition, I love Mean Girls and on Wednesdays, the Plastics wear pink ;)

For it’s February 2014 issue, Underwear Nation enlisted photographer Jerrad Matthew for a supremely hot photoshoot. Wearing skimpy styles from TEAMM8, Cocksox and Gregg Homme, model Domenico Barone serves major smoking realness in every look. Proceed with caution (and a cold towel) for the slightly NSFW visuals.

more slightly NSFW pics after the jump

andrew-christian-candy-pop-valentines-day

Andrew Christian once again gets in the holiday spirit the best way they know how. Film a video with a bunch of buff men enjoying each other while wearing their line of underwear and sucking on some giant lollipops. If I was single, that’s how I’d spent my Valentine’s Day. Check out AC’s latest “Candy Pop” below.

Kiss, lick, pop, suck and swallow….this video has it all. Cory Zwierzynski and Jake Houser star in Candy Pop and they are “sweeter than sugar” and both will “take you to the top”, as the Candy Pop lyrics go.

Candy Pop starts with lonely and disheartened Cory, manning his unpopular kissing booth, and hunky Jake selling his super popular sweet treats in the rival Candy Pop booth. Jake is pulling out all his tricks to get customers buying…from bouncing his huge pecs to juggling his balls, while Cory dozes off in his booth and dreams the most amazingly sweet dream.

But this story has a “happy ending” with Jake waking up Cory and buying a sweet and sticky kiss

watch the NSFW clip after the jump

todd-sanfeld-collection

Todd Sanfield is arguably one of the hottest underwear models around. With a body like his, it’s a crime to cover it up with too much clothing. Underwear companies have often hired him to display their collection since any style looks fantastic hugging his extremely-toned physique. Wisely, Sanfield started his own line back in 2010. Why not pimp out your own product, right? Check out a handful of promo shots below of the Michigan-born stud showing off his goods.

check out more pics after the jump

2EROS Introduces Two Boxer Lines

In: Donovan, Fashion
2eros-core-underwear

2EROS kicked off 2014 by introducing two brand new boxer short collections. It’s the first time the Australian underwear company has ventured in this territory. Core and Icon look as sexy and stylish as their other styles. In fact, the new Icon boxer short is modeled after their popular Icon trunks. Check out a few promo pictures below, along with behind the scenes footage of the model working out the brand’s two new styles.

more pictures and a video after the jump

2xist-video-short-andre-ziehe-eian-scully

Looking for a little eye candy on hump day? You came to the right place. 2(X)IST recently released a short video to promote their stretch no-show briefs. What better way to spend over a minute than watching male supermodels strutting around in tighty whities. Can I get an ‘amen’?

Check out Andre Ziehe, Eian Scully, and Emmett Pugh in the abstract and trippy clip below. If wanted more visuals of men sashing around in skimpy undergarments, I also included the underwear brand’s 2014 fashion show at the Frank Gehry-designed IAC Headquarters Building in NYC’s artsy West Chelsea neighborhood. God bless the fashion industry ;) Enjoy.

watch both vids after the jump

PAAHH Underwear Ad Campaign

In: Donovan, Totally GAY!
paahh-underwear

Do you love mesh? Do you like provocative marketing? Then do I have an ad campaign for you. Photographer Jorge Beirigo who’s snapped several ad campaigns for underwear companies decided to launch his very own line called PAAHH. Check out the images below which feature plenty of kissing, groping and group situations. Pretty much a typical evening at your local nightclub ;)

check out more pics after the jump

smuggling-duds-olympics

Excited that the 2014 Winter Olympics are almost here? Do you love showing off your patriotism by wearing your nation’s colors? If you answered ‘yes’ then this post is for you.

Smuggling Duds recently launched an ad campaign promoting their international collection. It features model Michael Thurston showing eight underwear styles ranging from Canada’s maple leaf to the United Kingdom’s Union Jack. Check out the photos below.

check out the styles after the jump

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