What’s better than Thom Evans fronting D. Hedral’s print campaign? Watching the 28-year-old former rugby player running in slow motion on the beach wearing skimpy swimwear. That’s what. Dude could easily land a part in a Baywatch reboot. Based on all the remakes Hollywood is greenlighting lately, I fully expect one based on the iconic lifeguard series to come soon.
Evans is joined by Paolla Rahmeier for a fashion film directed by Daniel Jaems. Titled “La Sirena” (The Mermaid), the story follows the young lovers as they explore the fragility and vulnerability of loves beginnings, set on the stunning beaches of Barbados. The film is also being used to promote the opening of D. Hedral’s new flagship store at 38 Neal Street, Covent Garden, London. Watch the visual feast below.
Even though Zac Efron worked his way off my 5 Guys Everyone Finds Smokin’ Hot But Me list which I wrote years ago, I still don’t get the Cristiano Ronaldo fascination. Sure, he has a smoking hot bod, but those are dime a dozen these days. At least when it comes to underwear ads.
With gaggles of gays however with a differing opinion than myself, the Portuguese soccer star is wise to launch his own line of underwear called CR7. I’m sure he was responsible for selling plenty of it when he fronted Armani’s underwear campaign back in 2010. Check out a behind-the-scenes video of the shoot below, along with a couple of promo pics.
Happy Halloween everyone. I’m sure most of us, including myself, celebrated Gay Christmas last weekend. Tonight, I’m going to spend actual Halloween with my niece. As much as the gays love to make it about themselves, the spooky holiday is about the kids as well. Who else is going to help her eat all that candy?
Andrew Christian released their latest clip last week, but I was saving it for today. As always, they have a bevy of chiseled models shaking their stuff in some skimpy underwear for your viewing pleasure. Appropriately enough, the guys bust out their best go-go moves to “Sex Sells” the Gygi Remix by Matthew Paul.
Watch Murray Swanby, Noah Wright, Pablo Hernandez, Stephen Snider and Vladimir Shmygol suck on everything in sight in the clip below. You know the drill by now. It’s slightly NSFW, so proceed with caution.
I didn’t think it was possible but Thierry Pepin looks even hotter than ever. I’m not sure if it’s his longer curlier locks that does the trick or the fact he’s dressed up as a cowboy. Probably a combination. Now you have more to grab onto as you’re riding bronco ;)
Gregg Homme enlists the sexy model to introduce their new snakeskin line of underwear. Chaps, leather belts and suede looks blend together to offer you all you ever dreamed of to ride your sexiest fantasies. Watch how Pepin handles an unwanted intruder in his tent. Be forewarned, a full moon is in view and I’m not referring to the one in the sky. Check out the western-themed promo below.
Holy death-defying Batman. Not content to showcase his new Fall 2013 collection in typical fashion, Paul Smith headed to the French Alps to film his breathtaking new campaign.
With the help of director Sébastien Montaz-Rosset and slackliners Antoine Moineville and Tancrède Melet, the English fashion designer showcases this season’s trousers, shirts and underwear as the two adrenaline junkies precariously pop peak to peak. At times, there is nothing but rope and boxer briefs keeping them from falling.
While the guys are shirtless, it’s not their bodies that you’re marveling at. Rather it’s their eye-popping daredevil antics. Really a push-up on a rope in between mountains? Really? My hands were sweating at the mere thought of some of their stunts. I’m chicken just riding a few rides at Disneyland. This takes advertising underwear to dizzying new heights.
It’s been a while since we posted a new Andrew Christian video and with “twerk” being the buzz work lately, it’s seems appropriate (or inappropriate… ahem… NSFW) to share their latest video “Twerk Off“.
In the clip, the boys are divided: one half in blue briefs, the other in yellow. They take turns in their twerk dance-off, shaking their junk (both front and back). These types of briefs leave very little to the imagination.
In the second part of the video, two of the guys (one of which I met at Andrew Christian’s place at White Party this past year) teach viewers how to twerk. Watch & learn in the privacy of your own home by checking out the sexy video below. #youbettertwerk
If you thought Kit Harington’s featuring in the latest issue of Wonderland was sexy, wait til you get a load of an underwear editorial featuring Edward Wilding. He’s absolute perfection.
The British model poses for London-based photographer Cuneyt Akerolglu. Wearing designs from DSquared2′s new underwear line (their first in years), Wilding sizzles in each piece. Whether wearing see-through designs or classic tighty whities, Edward’s bedroom eyes will guarantee to give you naughty thoughts. Check out his spread below.
Last week, I shared a short teaser of DSQUARED2′s underwear fashion film directed by Steven Klein. If you enjoyed the preview, you’ll enjoy the full-length clip. In addition to Matt Woodhouse, the longer version features Travis Hanson and Ryan Bertroche, both of whom I’ve featured in my Model Behavior series. The fantastic short signals the Canadian brand’s return to underwear. Check out the gorgeous visual below.