The city of Las Vegas has a tendency to go through an image overhaul every few years. Back in the day, it was the playground for Hollywood’s Rat Pack. Then it became Sin City before going through an odd phase of being a giant family friendly amusement park. Just a few years ago, it became the stomping ground for 20-something party goers looking for a weekend full of drinking and other debaucherous activities. Now it appears it’s time for the gays and lesbians to take over.
We’re fabulous for a reason.
“Vegas has always been one of the world’s top destinations for LGBT travelers and now it’s more fabulous than ever. Imagine an entire city rolling out the purple carpet for a 24/7 celebration of the LGBT community. From summer pool parties to exclusive club nights with world-renowned DJs, the electricity is nothing short of fabulous. You know Las Vegas as a city where anything can happen. Now experience all that “anything” for yourself.” – VisitLasVegas.com
In a new marketing campaign commissioned by the Las Vegas tourism authority LVCVA, a series of new posters have been created to entice gay travelers and more importantly their disposable income to the Strip. With the tagline, “Everyone’s welcome, even straight people“, the ads have a straight couple (their facial reactions are hilarious) surrounded by a herd of either gays or lesbians. My favorite one doesn’t showcase any people but rather features a station wagon complete with wood paneling in between luxury cars presumably owned by fashionable gays. LOL. Check them all out below.
Well, that didn’t take long. The day after Maryland voters upheld the legalization of same-sex marriage, Baltimore launched a dedicated microsite promoting the city as the perfect location for happy LGBT couples planning their nuptials. Starting January 1, 2013 couples can obtain a civil marriage license from the state and hold their special day in the “Charm City”.
The city’s stellar array of historic sites, museums and other magnificent spaces can provide the backdrop for your special day to match your personality and style. Whether planning an intimate affair or a full blown gala, Baltimore is doing its best to pitch itself as the ideal location. You can use Baltimore’s tourism board and their free planning assistance to help ease the stress of wedding preparations. They can provide help in securing accommodations and group rates and suggestions for venues and vendors. The microsite also provides practical information on how to obtain a marriage license.
“We encourage the LGBT community to visit Baltimore to celebrate their commitments to one another,” says Tom Noonan, president and CEO of Visit Baltimore. “As a city, we have long been proud to support the rights and equality of our visitors, and the legalization of same-sex marriage is another important step forward.”
Yesterday, I came across a series of some ridiculously awesome videos by Onkel Saft that were made to help boost tourism in Norway. Showing clips of various landmarks and destination, halfway through each of the videos, a bunch of naked men appear and start humping the ground and/or the air, essentially having sex with the landmarks. One guy even climbs up a pole!
“The idea behind this is to create renewed awareness of the beautiful sights in Trondheim,” explains Onkel Saft. We are very fond of the city of Trondheim, as you can probably tell.” Clearly they didn’t get permission to make the videos, but they made them nonetheless.
Watch the sexy and hilarious NSFW videos below and let me know what you think.
I personally have never been to Niagara Falls but have seen my fair share of pictures to know how beautiful and wonderful it is. So there is no wonder why it has been a long-standing destination for couples to head to for their wedding and/or honeymoon. Now, the Niagara Tourism and Convention Corp. is ready to take the next step in up-ing their wedding tourism with the gays.
On July 25th, the NTCC is arranging to hold a group wedding ceremony in celebration of the legalization of gay marriage for New York State as well as introduce a new Rainbow Romance package available at the Niagara-USA.com reservation system. This is expected to be one of the first group ceremonies to be held under the newly passed gay marriage law in New York. The tourism board plans to have the falls lit in rainbow colors for the 24th and 25th in celebration gay marriage.
However, this isn’t just for the gays. Reaching out in this manner is going to score big bonus points for Niagara’s tourism board. This newfound idea is said to boost tourism and significantly impact the tourism economy for the state in a positive way. They’re saying “upwards of $400 million in economic benefits over a three-year period due to the passage of the marriage equality act.” That’s impressive.
In case you’ve been living under a rock, two weeks ago Haiti experienced an earthquake measuring 7.0 on the Richter scale causing massive amounts of damage coupled with a disheartening number of Haitians left dead, dying or severely injured. With an estimated death toll upwards of 150,000, the number of fatalities in Haiti has far surpassed that of the 2004 tsunami that ravaged Thailand (with numbers there reported at around 4,800). Haiti is in a state of distress and will be for quite a while. On a higher note, both financial and recovery support has been pouring into Haiti. George Clooney hosted a telethon last week, the Red Cross has set up a text-to-donate service and there are many other way for people to show their support for the country. Which brings me to the point of this article. I work for an advertising agency and my client is a cruise line so I have to stay up-to-date with other cruise lines, be it campaigns, new ships or just general news about our competitors, Royal Caribbean International (RCI from here on) being one of these competitors.
Last week I noticed a few articles on the web highlighting some controversy over the fact that RCI has continued stopping at it’s own private island, Labadee, about 60 miles north of Port-au-Prince, the center of the earthquake. Harsh criticism has come down on RCI for continuing to bring it’s cruisers to the island get away to play and vacation in the sun while so much destruction and death is around the corner. It’s unimaginable to some that RCI would continue to shuttle people to the island to have fun. On the flip side, RCI has not only brought passengers/tourists to the island (who stimulate the local economy by spending money), but has also brought supplies (food and water) and has pledged to donate at least $1 million (some say the total with supplies will reach $2 million).