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Like clockwork since 2009, Rihanna has released a brand new album every year in time for the holiday season. After finally scoring her first Billboard Top 200 No. 1 album with Unapologetic, she’s taking this November off. Instead, she’s stretching out her last album as much as possible. RiRi is dropping another music video off the LP this Friday.

Before debuting the visual for “What Now,” she shares a behind-the-scenes clip. She filmed her latest during one of her stops on her Diamonds world tour at some random Thai warehouse. She reveals her upcoming vid will be eerie and slightly demented. Interesting. Check out a preview below.

watch the clip after the jump

lily-allen-hard-out-here-music-video

I absolutely adore Lily Allen. I’ve alway been a fan of hers and her thought provoking lyrics. I’m very glad to see her getting back into the game and that she’s witty as ever. She reminds me of the days when I lived in London and now that I’ve just made the big move to New York I’m glad I have a little Lily to go with it!

After a long break to focus on her personal life she’s back and wants you to know that it’s “Hard Out Here.” The video and song depict what it can be like getting back into the game after such a long break and the industry pressures that go along with it. I always enjoy her thought provoking lyrics that aren’t just senseless words like some artists. I’m excited to see what else she has coming out and look forward to a new album! Anyone else out there a big Lily fan? Let us know what your favourite song from her past is in the comments below!

watch the music video after the jump

Erik Hassle Gets Gloomy For ‘Talk About It’

In: Donovan, Music

I first wrote about Erik Hassle several years ago. The talented Swede attended the same musical school where Robyn trained years earlier. He impressed me with his debut single, “Hurtful,” which was a hit in Denmark and his native Sweden.

I haven’t really followed the 25-year-old’s career since then. Thankfully, I stumbled upon his new track “Talk About It” today and excited to reintroduce the Swedish pop talent. It’s a gloomy ballad with a lot of soul. If you love the sexy vibe of Miguel’s “Adorn,” then you’re going to eat this up. At least that’s what immediately came to mind the second it hooked me. Give it a listen below.

watch the music video after the jump

Tori Kelly appeared on the ninth season of American Idol which was the last one featuring Simon Cowell on the panel. In fact, he was the only judge who said ‘no’ to her during the auditions. I’m chalking up that brain fart to him already mentally checking out of Idol because Tori is good, like really good.

Since the FOX singing competition, Kelly has become a YouTube personality with her amazing covers and released a couple of EPs. With Scooter Braun now managing her, she’s primed for a major breakthrough. Her upcoming album will feature collaborations with Pharrell and Ed Sheeran to name a few. Check out her new visual for “Dear No One” below. It’s well produced and appears to have some decent money behind it.

watch the music video after the jump

There’s no denying Jason Derulo is hopelessly devoted to Jordin Sparks. He’s professed his love by writing “Marry Me” for her and gets cozy with the American Idol Season 6 winner in the accompanying video. There is, however, someone else Derulo loves more than Sparks. Nope, it’s not the voluptuous stripper crawling all over him in bed in his new clip “Trumpets“, but rather himself.

In the recently-released clip, Jasooooon Deruloooooooo begins the clip shirtless in bed while watching music videos of himself. To boot, vanity posters of the singer litter the wall of his bedroom. Someone loves himself… HARD. I will say though, he does look pretty fine.

If barely-clothed ratchet strippers or a half-naked Jason don’t turn your crank, perhaps brass instruments will. Naturally, there’s plenty of trumpets in the Collin Tilley-directed visual. Check it out below.

watch the video after the jump

One Direction Recreate Their Past In New Music Video

In: Donovan, Music

They claimed their last single was the “Best Song Ever,” but I disagree. Their follow-up is so much better in my opinion. With that being said, “Best Song Ever” is 1D’s highest-charting single on the Billboard Hot 100 and earned them a MTV moonman for “Best Song of the Summer.” I guess I’m in the minority.

Story of My Life” is the second single off the UK boy band’s forthcoming third studio album, Midnight Memories which hits stores just in time for US Thanksgiving. The track is a bit of a departure from their usual pop sound. The ballad has a more folksy sound which IMHO highlights them much better. The accompanying video was supposed to debut Sunday, but has leaked early. Watch Harry, Liam, Niall, Louis and Zayn pull photos from their past and recreate them. Check it out below.

watch the music video after the jump

Demi Lovato Gets Chilly In ‘Let It Go’

In: Donovan, Music

Sometimes less is more. Demi Lovato’s new music video is relatively simple in concept but it’s one of her best. The X Factor judge serves moody dark glamor as she emotes in a gorgeous Victorian-designed set. “Let It Go” is for Disney’s upcoming animated film Frozen which explains all the scenes interspersed with Demi’s. Frozen hits theaters November 27.

Lovato sure is an expert in juggling these days. Along with sitting on X Factor’s judging panel, she’s guest starring on Glee, planning her Neon Lights tour and filming videos for Disney movies. Girl is working… hard. Check out her new visual below. The end of the clip where she’s randomly ripping off bed sheets is animated gif worthy.

watch the music video after the jump

One of the highlights off Calvin Harris‘ epic 18 months was “Thinking About You” featuring Ayah Marar. I had never heard of the Jordanian singer prior to that, but immediately became a fan. Unfortunately for her, when Harris finally released it as a single, she wasn’t featured prominently in the accompanying video. Her moments consisted of her yacht getting hijacked by pirates. With a brand new single, Marar is finally front and center.

Beg Borrow Steal” is a Will Simms-produced track off her debut album The Real. High above the city on a rooftop, Marar acts as a guardian angel of sorts dressed in black. She sings as we see a handful of individuals down on their luck. Somehow in the end, all of them happen to meet at the same bus stop. Ayah’s appearance at the end as she sashays past them is sorta hilarious. Side note, but does anyone else think Ayah resembles Mel C. aka Sporty Spice a tiny bit? Check out her new clip below.

watch the music video after the jump

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