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Jennifer Lopez’s Give It LOVE, Get It Early campaign is in full swing before her single I’m Into You drops on Tuesday. The song which features Lil Wayne and has a more urban and R&B edge compared to her previous single, On The Floor. I said in my previous article about the song that it reminded me of her Rebirth album.

The video shoot for the track is now in full swing. Wearing a whole lot of snake skin, Jennifer looks amazing during her solo shots in Chichen Itza, Mexico where she sings on the Mayan Temple steps. No word on if Lil Wayne was there as well but from the first pictures that have surfaced, it looks like its going to be a great video.

Check out more photos from the video shoot after the jump.

J.Lo Debuts “I’m Into You” Preview

In: Music, Tyrell

After On The Floor was released, multiple clips from her new album began to surface and it looked like Jenny From the Block was vying for the Queen of the Dance Floor title. However, with her newest track collaboration with Lil Wayne, it looks like J. Lo is returning to her more urban roots.

Today, she revealed a 30 second clip of I’m Into You on Ryan Seacrest. What is interesting about the release of this track is that it solely lies in the hands of her fans. Confused? If you head to Jennifer Lopez’s Official Facebook Page, you are able to “unlock” the song on iTunes before its official release on April 5th. Those who unlock the song are also entered into a contest to win a trip to the American Idol Finale in L.A.

The entire campaign is titled “Give It LOVE, Get It Early” and honestly, I think its quite genius. The preview doesn’t give you much of a taste. However, I proceeded to ‘LIKE’ the track on Facebook and get to listen to the full track. It is quite catchy and reminds me of her Rebirth album.

Check out the “I’m Into You” preview here.

As part of iTunes’ Countdown program, Jennifer Lopez is revealing several tracks from her upcoming album, “Love?” to build buzz for her upcoming CD. This iTunes promotional strategy has been used successfully by Carrie Underwood, Ke$ha and Taylor Swift when they promoted their most recent offerings. Below is the release schedule of Jen’s singles, in anticipation of the album’s May 3rd release.

March 22: “Ven a Bailar (On the Floor)” ft. Pitbull single release
April 5: “I’m Into You” ft. Lil Wayne single release?
April 19: “Papi” single release?
April 26: “Love?” single release?
May 3: “Love?” album release

For two of the tracks, “I’m So Into You” and “Papi“, the new American Idol judge is showing off two smoking hot single covers. At 41, Jennifer Lopez is looking as hot as ever. Few would’ve predicted after the commercial failures of her previous comeback singles, “Louboutins” included, that she would be riding high on the charts again. Certainly not me.

see how Lopez’s music video compares with Gaga & Brit’s vids after the jump

Jennifer Lopez’s diva attitude and demands have been widely long reported. Just check out a recent job description for a personal assistant that circulated last summer. Whether they’re true or not, most people are aware of them. So, when it came time for a prank orchestrated by Ellen Degeneres, it wasn’t too unimaginable for two unsuspecting job applicants.

During her appearance on Ellen’s show back in January (which I only caught when it re-aired this past Friday) the funny lady enlisted the new American Idol judge for an elaborate prank. Side note, I wonder if Ellen is at all bitter that Lopez is better on Idol’s judging panel than she ever was? Hmmm, anyhoo. In an office outfitted with hidden cameras, Lopez interviewed two potential assistants. Via a hidden mic, Degeneres fed the “Hit The Floor” singer lines and instructions as Lopez conducted the interview.

watch the duo pull a prank on two job applicants after the jump

The upbeat “On The Floor” track that features Pitbull is J Lo‘s first big single in a while (since Louboutins), and the diva just premiered the accompanying music video on American Idol last night. It was shown towards the end of the episode when the judges (including Lopez) pretended they needed more time to deliberate, so Ryan Seacrest suggests showing the music video while they took more time to make their decision on an elimination. Right…. Well, the video is no “Hold It Against Me” or “Born This Way,” but it’s true to what you’d expect from JLo so it that regard, it doesn’t disappoint. Actually, the only thing that was comparable to the Brit and Gaga vids was the product placement the beginning when her driver drops her off at the club in a BMW, takes out a branded jewellery box, and puts on some majorly blingin’ Swarovski earrings. That said, “Don’t be fooled by the rocks” in her box, she’s still Jenny From The Block when she cuts loose on the dance floor inside.

There are a few different JLo’s in this video: (1) A queen-like Lopez who barely moves, judging everyone on the floor from an overhead balcony. (2) JLo in a shimmery bodysuit dancing by herself (3) A more edgy, fun JLo who lets loose on the floor, really bringing the lyrics of the song to life.

Watch the video after the jump…

Remember when you were a kid and there were those Choose Your Own Adventure books? Well now, Jennifer Lopez is bringing it back, so to speak. J.Lo is pairing up with American Idol to have you the fans vote to pick an ending for her official video to On The Floor.

From now until March 3rd, you can log on to www.americanidol.com/jennifer_lopez/ to view different possible endings to the video. Then, you can vote for your favorite. Then, on the March 3rd episode of American Idol on FOX, the video will premiere with the winning ending (all brought to you by Ford).

Learn about the 3 endings after the jump…

White Party 2011: Performers Announced

In: Tommy D, Totally GAY!

And they are all INCREDIBLE! The HOTTEST vocalists on the scene right now are all booked to perform at Jeffrey Sanker’s White Party in Palm Springs this April. After a very impressive DJ lineup announcement (including some of my faves Freemasons, Joe Gauthreaux, Kimberly S, Peter Rauhofer, Rosabel and Hector Fonseca), the performer list was revealed a couple days ago and it’s unbelievable! I wasn’t sure if I was wanting to go this year, but after the performer announcement, it’s making me REALLY want to go! Here are the girls!

Alexis Jordan

Arguably the hottest vocalist out there right now, her song “Happiness” was one of the best club tracks out for almost 2 years. Being only 18 years old, she’s also one of the youngest? Can she even get into clubs (I’m teasing). She’s got a new track out “Good Girl” with a sickening remix done by The Freemasons. Alexis is performing the Sunday T Dance, the BEST event of the whole weekend with The Freemasons.

Read the rest of this entry »

A couple of weeks ago, Tyrell gave you the first look at Jennifer Lopez’s “On The Floor” music video via MTV News. If you love the song and Jenny from the block, you’re in for a real treat today. I have a more in-depth and extended behind the scenes look which was filmed in late January. Taj Stansberry, who’s also worked with Taio Cruz, Rihanna and Ne-Yo, directed the music video.

With Lady Gaga and Britney Spears releasing highly-anticipated music videos in the coming weeks, I hope Jennifer’s doesn’t get lost in the shuffle. Early indicators dictate it should do well as the track has been well received and growing more popular by the day. Plus, she has “American Idol” as a platform to pimp out her single to millions of viewers on a weekly basis. RedOne did a smashing job creating a track that’ll give Jennifer Lopez a much-needed hit.

When filming the music video, Lopez asked the choreographer, Frank Gatson, to create dance moves that would inspire viewers to imitate and copy. In other words, she wanted her very own “Single Ladies” phenomenon. Does she succeed? I’ll reserve full judgment til the final product, but it looks like you’ll need lots of room to work your arms out.

“[We're trying to create a vibe] that’s so amazing. [It's like] everybody had some watermelon and the watermelon made them high, it gave them a little buzz — but a good buzz, a real magical buzz, a dance buzz, a buzz that makes you feel like fried chicken, so she just wants everybody to have a good old time…. The club must have this vibe, where you get on the floor and everybody’s bringing it,” he added. “We’ve seen so many club videos, but we want to see a club video with a vibe unique to Jennifer Lopez.” – Jennifer Lopez

check out the extended preview after the jump

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