h and m

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gisele-bundchen-heart-of-glass

I hate to admit it, but I kinda like Gisele Bundchen’s cover of “Heart of Glass.” I’m not saying the Brazilian supermodel is the best singer in the world but her rendition of the classic Blondies tune is a massive improvement over her previous gig for H&M. She previously sang “All Day and All of the Night” by the Kinks for the Swedish retailer last Fall.

The 33-year-old stunner unveiled H&M’s upcoming summer ad campaign earlier today on Good Morning America. Royalties from the single will be donated to UNICEF for its work for education. Watch Gisele rock a leopard swimsuit while performing the 70s tune below. The beat is super slinky and sexy.

watch her performance after the jump

david-beckham-super-bowl-commercial

H&M filmed two versions of a new commercial for its David Beckham Bodywear line. The Swedish retailer is asking fans exactly how much of the former professional soccer player they want to see on Super Bowl Sunday. Starting January 27, fans can make their voice heard by using #covered or #uncovered. If you’re a betting man, I highly recommend placing it all on the latter. There are plenty of horny women and gay men who will stop at nothing to ensure that happens. Director Nicolas Winding Refn (Only God Forgives, Drive) shot Mr. Posh Spice for the big event.

“It was so exciting to work with one of my favorite directors, Nicolas Winding Refn, on my new campaign for H&M. Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best.” – David Beckham

Check out the clip below teasing both versions which features Beckham performing all his stunts, including scaling buildings and zip-lining across rooftops.

watch the teaser after the jump

David Beckham’s face and more importantly body must be responsible for moving insane amounts of sweats and underwear out of H&M stores. The Swedish retailer has once again tapped the 38-year-old to shed his clothes to promote the company’s Bodywear line. This time around Beckham is snapped in an old-school locker room in various states of undress. Posh Spice must be happy to see that Becks is still raking in the big bucks now that he’s officially retired from soccer. Check out H&M’s Fall 2013 campaign below.

more pics after the jump

What do you get when you mix a little something from Russia, Sweden and the United States? More promotional images for H&M’s beachwear collection for Summer 2013. Arthur Kulkov and Tyson Ballou turn up the “Summer Heat” in an exotic locale wearing colorful summer essentials from the Swedish retailer. I need to go on vacay with this duo stat.

I’m sure at this point, you’re a little tired of seeing Beyonce’s H&M commercial playing on the hour every hour on every TV station. Seriously, how much was budgeted for their collaboration with the “Irreplaceable” singer? It’s literally on 24/7. Love her, but I want to see Kulkov and Ballou splash around on the beach in a commercial for a change of pace. Most likely we’ll never see that happen, so check out the still shots as a consolation prize. Enjoy.

more pictures after the jump

H&M isn’t releasing their first television commercial in support of their collaboration with Beyonce’s summer line until May 2nd, but the Swedish retailer dropped a lengthy teaser to wet our appetite. Earlier this year, the 31-year-old instructed us to “Bow Down” and now I see why.

Queen B is serving major Caribbean glamor in the Jonas Akerlund-directed clip. Loving the dark hair in a couple of the scenes. The clip sorta reminds me of one of earlier tracks. She’s giving me “Baby Boy” realness. Remember her sexy second solo music video? One of my favorites for sure. Check out the visual below.

watch the video after the jump

Last month we received our first look at Beyonce’s collaboration with H&M. Today, the Swedish retailer revealed more visuals from their summer ad campaign. Even Lana Del Rey fans who were upset she was replaced with Bey have to admit, the 31-year-old singer is nothing but fierce in these new visuals. There’s nothing to do but “Bow Down.” Side note: I wonder if it was planned that in every picture, one hand had to be over her head. Every shot has her showing her pits ;)

As with the previously released image, Inez van Lamsweerde and Vinoodh Matadin snapped Mrs. Carter on location in the Bahamas. Whether reclining on a beach chair or posing against a colorful wall, she’s modeling from head to toe. Tyra Banks would be so proud. Check out more pics below.

check out more pics after the jump

After months of speculation, H&M made it official today. Beyoncé is the company’s new cover girl, replacing singer-songwriter Lana Del Rey who held that position for about a year. Not only is Bey fronting the ad campaign, but she worked on the new collection as well. H&M head designer Ann-Sofie Johansson revealed, “what makes these pieces even more special is that Beyoncé herself had input in the designs, and they are full of her own personal style.” The new collection is tentatively slated to hit stores in the beginning of May.

“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.” – Beyonce

Photographers Inez van Lamsweerde and Vinoodh Matadin better known as Inez & Vinoodh shot the print and billboard images in the Bahamas. The Swedish retailer unveiled the first image today with Mrs. Carter wearing the “key pieces you need for life in the sun this summer.” The ads will feature the tagline, “Beyonce as Mrs. Carter in H&M.” Obviously an attempt to tie her latest endorsement deal with her upcoming “The Mrs. Carter Show World Tour.” The campaign will also include a commercial directed by Jonas Akerlund and will feature a new track from B titled, “Standing On The Sun.” Check out the first image below.

check out her first pic after the jump

Tyson Ballou For 2013 H&M Swimwear Ad Campaign

In: Donovan, Fashion

I can’t believe I haven’t featured Tyson Ballou on the site yet. Shame on me for ignoring the gorgeous American male model until now. What better way to introduce him to you than with his latest ad campaign. PS. He shows off some skin ;)

Once again, Swedish retailer H&M nabbed the 36-year-old to show off their new line. This time around it’s to showcase their swimwear. It features Ballou cavorting around at some peaceful beach resort. A model’s life is so hard ;) Tyson looks much better modeling these items than those après ski looks from their Winter collection. More skin, the better, I say.

Whether you’re more modest and appreciate board shots or dig the retro shorter styles, H&M has an option for everyone. All come in colorful checked patterns, bold colors or stripes. With daylight savings in full effect, Summer feels even closer than ever. I can’t wait. Check out the wide array of options below.

more photos after the jump

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