Logo TV Ranks The Top 25 Trailblazing Companies

In: Donovan, Random Reads

To celebrate their 10th anniversary, Logo TV puts the spotlight on companies that have served as pioneers and advocates for the LGBT community. Through their advertising, communications, and other visible actions, these companies have demonstrated their unwavering LGBT support over the years. Here’s the methodology on how Logo ranked the Top 25 Trailblazing Companies.

“This list was created through extensive research conducted in partnership with Witeck Communications. Starting from a pool of close to 200 consumer-facing companies that earned 100 percent scores on the Human Rights Campaign’s 2015 Corporate Equality Index, we evaluated each company based on seven objective criteria that demonstrate each company’s support of the LGBT community in the public sphere, including: Inclusive Advertising, Digital Video & Social Media, Policy Support, Spokespersons & C-Suite Executives, Donations & Sponsorships, Website Engagement, and Marriage Equality Support. Companies were awarded points based on their activity in each of these areas. The final list is composed of the 25 companies who earned the highest scores across all seven criteria.”

Not surprisingly, the list is comprised of very successful companies. It pays to be very LGBT-inclusive. Find out below to see how Gap, GM, Google and others ranked on the list.

check out the list after the jump

To front their latest ad campaign, Gap enlisted the offspring of two music legends. Alexa Ray Joel and Dhani Harrison star in the brand’s Back To Blue commercials. Both pay homage to their legendary dads by reinterpreting their classic hits.

For a brand like ours, built on the ‘generation gap,’ it seemed really rich,” said Seth Farbman, Gap’s Chief Marketing Officer. “We’ve been spending a lot of time really looking at what an iconic brand does and how it acts. … And, as we often do, we were looking backwards, in order to go forwards.”

Alexa Ray tackles Billy Joel’s timeless “Just The Way You Are,” which he famously wrote for his first wife Elizabeth Weber. Five years alter, they divorced and reportedly he semi-retired that track. I love that his daughter with second wife Christie Brinkley picked it for the commercial. Meanwhile, Dhani chose “For You Blue” written by George Harrison for The Beatles Let It Be album. Check out both ad spots along with behind the scenes footage below.

watch the commercials after the jump

The Gap unveiled it’s 2012 Holiday Global Ad Campaign a few days ago, but just in case you haven’t seen it, here you go. I can’t even recall the last time I stepped into a Gap store. Probably, when the company had the best commercials around? Remember their “Khaki Swing” and “Mellow Yellow” ads. While not on the same level as their ads in their hey day, the recently debuted one is pretty dang adorable. “Love Comes In Every Shade” highlights various kinds of love from familial to love for pets, and everything in between.

“This campaign features some well-known actors, musicians and their loved ones, all wearing clothes from our new holiday collection,” said Seth Farbman, Gap’s Global Chief Marketing Officer. “Their personal relationships help remind us that every family is unique and often goes beyond just those we’re related to—it also includes the people we share our lives and deepest passions with. This campaign celebrates these diverse, optimistic views on family and the many forms love can take.”

Some of the celebrities enlisted include the cast of NBC’s new sitcom The New Normal displaying ‘Modern Love‘. A few of my other favorites include Rufus Wainwright posing with his husband for ‘Newlywed Love‘, Jack Huston with his dog Orso representing ‘Puppy Love‘ and rapper Nas with his dad showing ‘Fatherly Love‘. Check out all of The Gap’s shades of love below.

check out the other ads and types of love after the jump

Top 10 GAP Commercials

In: Fashion, Patrick, Random Reads

You’re probably wondering why I’m writing about Gap… I would be wondering that too. Personally, I haven’t stepped into a Gap store for years and years. Perhaps it was something about the cookie-cutter, bland clothing that I got bored of. Either that or their commercials stopped luring me in because they stopped making them, focussing on Oldy Navy instead. I’m guessing I’m not the only one though who doesn’t shop there anymore. Gap just announced that it will shrink its chain of Gap stores in North America to 700 by the end of 2013, down 189, or 21%, from the 889 stores open at the end of June. Not the end of the world for them. The company still owns Old Navy and Banana Republic.

Thinking about Gap made me remember how good their TV commercials were. It was an incredibly simple formula: Get some hot models and put them in front of a white background. Get them to mouth the words to a classic song, and on occasion, make it a dance number. Either that, or get some celebrities dancing. Check out some of my favorite Gap Commercials below.

Check out the list after the jump…

Tomorrow Let’s Get (RED)

In: Nic, Politics & Issues

…and no don’t attack Redd please, although he really should start spelling his name with a couple of brackets. GENIUS! And no, I’m not talking about Christmas, YET, although department stores tell me otherwise.

Tomorrow, December 1st is World AIDS Day, and we can all do our share to fight AIDS in Africa. The (RED) Campaign was co-counded by Bono, lead singer of U2, and is still going strong. He created a brand that every other brand in the world could adapt, from iPod’s to shoes (I own a great pair of Converse’s myself), to designer bags and clothes, to of course the infamous Gap shirts. Buying a (RED) product helps the treatment of AIDS in Africa with up to 50% of the profits going to the Global Fund.

So what can you do today? Well a couple of things. Firstly add (RED) to Facebook immediately because they have a kickass group on there. Change your profile picture to one of the pictures provided to help turn Facebook red in support. Then share the video provided so that everyone knows that all it takes is 40 cents per day to keep someone living with AIDS in Africa alive.

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What Kind Of Shopper Are You?

In: Fashion, Redd

We all fall into at least one of these types of shoppers and may even belong into 2 or all. I myself fall into the brand-name shopper (not necessarily high end brands), online shopper & emotional shopper. I don’t usually bargain hunt because I don’t have the patience to go through tightly packed racks. There’s something about the chaotic layout that just doesn’t make me want to shop. I’m more of the leisurely shopper and I tend to walk around a shop studying every corner and rack before I decide what I need & want. I tend to shop on a weekday when the store is not as busy as it would be on weekends.

The Deal Hunter: This shopper you’d usually find at Winners on a weekly basis going through tightly packed racks for that Prada piece that was once $700 but is now down to $200. This shopper however tends to buy things simply because they are on sale and doesn’t necessarily need it.

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Life In Your Thirties