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Philips Norelco gets up close and personal with male grooming rituals with their “I’d FAQ Me” campaign. The creative is trying to help the brand expand beyond its older user demographic to a younger, 20-something guy. The campaign was conceived by Ogilvy & Mather and directed by Michael Downing at Epoch. “I’d Date Me” and “I’d Beach Me” are the latest clips from the brilliant new campaign.

The two new ad spots feature men using the company’s Click & Style Razor. Each man stands in front of the mirror manscaping as he contemplates all the wonderful things he would do to himself. From “I’d wink at me,” says one guy to “I would share a shawarma with me,” expect the unexpected to come out of their respective mouths. Both clips end with “I’d FAQ me,” with the middle word, a good sound-alike for the F-bomb, silenced and his mouth pixelated.

watch the commercials after the jump

Hyundai Apologizes For Controversial Commercial

In: Donovan, Random Reads

I simply have no words. I can’t believe will all the departments and people needed to sign off on a new ad creative, that no one thought this could possibly be offensive.

Believe it or not, the European division of Hyundai came up with the brilliant idea to feature a suicide attempt to highlight their vehicle’s new feature. At least with Ford’s controversial ads featuring the Kardashian sisters tied up was a bit tongue-in-cheek. The suicide clip is just in bad taste. Naturally given the uproar, Hyundai issued an apology and removed the ad from YouTube.

“Hyundai Motor deeply and sincerely apologizes for the offensive viral ad,” Hyundai says in a statement. “The ad was created by an affiliate advertising agency, Innocean Europe, without Hyundai’s request or approval … Hyundai apologizes to those who have been personally impacted by tragedy.” 

Titled “Pipe Job,” the one-minute commercial shows a man sitting in a car in a closed garage trying to kill himself with toxic exhaust fumes. In the end, his suicide attempt is thwarted due to Hyundai’s 100 percent water emissions. Surprisingly, a 2002 ad by Citroen and a 2009 ad by Audi were also based on similar concepts. Check out the yanked commercial below.

watch the controversial commercial after the jump

Check Out Old Spice’s New Spice Guys

In: Donovan, Totally GAY!

Old Spice is going old school to promote their brand new line of bar soaps. Their ad agency used classic jingle-based soap television creative from yesteryear (think Irish Spring). The new spots demonstrate how guys can wash their body the manly way, with manly scented bar soap to the tune of extremely masculine, yet incredibly informative jingles.

Apparently, more than 40 percent of guys are loyal bar soap users. I admit, I’m one. It was a segment of the market, Old Spice wanted to target. The brand created bar soaps using their three most popular scents- Fiji, Pure Sport and Swagger.

“We know many guys are living with an unspoken shame – that they simply use whatever bar soap is already in the shower based on what the woman in their life purchased and is often using. I guess we’re also in the business of helping guys reclaim their territory in the shower.” – Joe Arcuri, Vice President, North America Beauty Care at Procter & Gamble

The commercials were created by Wieden + Kennedy Portland advertising agency. Out of the two, I prefer the “watermelon” ad. That jingle is not only catchy but absolutely ridiculous. Watch it below. PS: If anyone knows the names of the actors in the ads, please share them in the comments section. Much appreciated.

watch both commercials after the jump

Pepsi has Beyonce and now Diet Coke has Taylor Swift. No disrespect to T Swizzle, but where did sexy lawn mowing man Andrew Cooper go? I’d rather see him sweating up a storm than Swift sipping on the beverage. I’m sure I’m not alone.

“Taylor is a true artist, deeply involved in the full creative process, from writing to production to release,” said Stuart Kronauge, general manager, Sparkling Beverages, Coca-Cola North America.

The 23-year-old singer’s “Music That Moves” commercial debuted during last night’s airing of American Idol. The 30-second spot centers on Taylor writing her youth anthem 22. It shows her penning the track backstage of her concert, at her hotel room and at a cafe. Those scenes flip back and forth with clips of Swift’s fans singing the track. The ad, filmed in Nashville, is part of Diet Coke’s “Stay Extraordinary” ad campaign. Check out her new commercial below.

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A shirtless lifeguard, an adorable puppy and tequila… sounds like the perfect recipe for a fantastic commercial. In the past, Sauza Tequila has graciously given us tasty drink recipes to share with you. This time around, they’ve provided us with something even tastier to sink our teeth into.

Meet the Sauza Lifeguard, played by the deliciously hot male model, Anderson Davis. This buff lifeguard isn’t just about water safety. He’s all about making one mean margarita. “My favorite S.O.S? You and me, Sipping Our Sauza-ritas,” says Davis. Watch him spread sunblock on his chiseled body, make a Frozen Cherry Lime Sauza®-rita and get wet in Sauza Tequila’s new commercial, “Make it With A Lifeguard.”

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If you enjoyed Beyonce’s “Mirrors” Pepsi commercial as much as I did, then you’ll appreciate this behind the scenes clip. I certainly did and I’m sure a few of you will as well. It includes interviews with Bey’s choreographer Frank Gatson and Jake Nava who directed the wicked ad.

My favorite part of the video is the segment with Ty Hunter. He styled the 31-year-old entertainer for this project. Even though we only saw a handful of Beyonce’s past incarnations in the ad, clearly looks from more music videos were planned. I hope an extended version of the commercial is scheduled to drop soon. Recreating some of that wardrobe must’ve required meticulous work. Check out the clip below.

watch the video after the jump

I like Beyoncé but by no means am I her biggest fan. Kelly Rowland was always my favorite Destiny’s Child member. But I have to give credit where credit is due. Bey’s new Pepsi commercial is all kinds of awesome.

The 31-year-old entertainer enjoys the beverage while rehearsing. Out of nowhere she’s confronted with different past incarnations of herself in various mirrors. I wonder if Mrs. Carter was inspired by Justin Timberlake’s “Mirrors” music video. Reflective surfaces are certainly all the rage these days ;)

I love that Beyoncé included less-than-flattering versions of herself in the clip. That pink ensemble during her “Bootylicious” days is not good. “Single Ladies” and “Crazy In Love” are among others also included in the commercial. At the end of the ad, she says, “embrace your past, but live for now.” Deep B, deep.

Loving the snippet of the new track as well. “Grown Woman” is so much better than “Bow Down Bitches.” The song has a sorta “Lose My Breath” type beginning. Check out the commercial below.

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Normally, I’m a honey mustard or vinaigrette kind of guy, but I might have to rethink my salad dressing options, especially after watching this Kraft commercial. The brand’s new pitchman cleverly called (not) “Zesty Guy” makes a really compelling case to try Zesty Italian. Just be careful not to get too close to the stove like him. Otherwise you might find your v-neck shirt disintegrate, leaving you exposed like Zesty Guy. I guess it’s really our fault. He keeps asking how zesty we like it, causing the flames to go higher and higher, as he adds a bit more zest.

In addition to appearing in the sexy ad spot, Zesty Man will also pop up on Bravo’s Watch What Happens Live as a guest chef and bartender. I’m sure Andy Cohen will be happy. Having a hot guy to stare at while guests ramble on is a nice way to pass the time. Plus you can probably cop a feel for the sake of ratings ;) If you want to spread the word about the sassy cook, you can send Zestygrams to all your friends. Check out the commercial below.

watch the commercial after the jump

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