That’s what social commentator Dr. Boyce Watkins says about the clip. American rapper Tyler The Creator is the man behind Mountain Dew’s three part trash-talking ad spots featuring Felicia the Goat. The first one showed the wily goat violently throwing a soda at a waitress while the second spot had her pulled over for a Dew-U-I, but it’s the last one that’s creating so much controversy that forced PepsiCo to issue an apology.
The ad features a battered and bloodied woman, sporting a neck brace and crutches, as she attempts to pick her aggressor from a police lineup. Meanwhile, Felicia threatens her from behind the mirror with zingers like this, “Keep your mouth shut. I’m gonna get outta here and I’m gonna ‘dew’ you up.” Dr. Watkins eloquently describes the offending lineup as follows:
“Of course, in the world of Mountain Dew, every single suspect is black. Not just regular black people, but the kinds of ratchety negroes you might find in the middle of any hip-hop minstrel show: Gold teeth, “mean mugging,” sun glasses wearing, white-t sportin, hard core n*ggaz ready to “get into some ol gangsta sh*t.”
One of them is even called Beyonte (OK that part I admit I chuckled at ;) This isn’t the first time Tyler the Creator has come under fire. The 22-year-old has often drawn criticism for being homophobic and misogynistic in his raps. His rep issued a statement to the Hollywood Reporter about the offensive commercial. Check out the clips after his statement.
“It was never Tyler’s intention to offend however, offense is personal and valid to anyone who is offended. Out of respect to those that were offended the ad was taken down,” it said. “For those who know and respect Tyler he is known for pushing boundaries and challenging stereotypes through humor. This is someone who grew up on David Chappelle. This situation is layered with context and is a discussion that Tyler would love to address in the right forum as he does have a point of view.” – Tyler The Creator
Philips Norelco gets up close and personal with male grooming rituals with their “I’d FAQ Me” campaign. The creative is trying to help the brand expand beyond its older user demographic to a younger, 20-something guy. The campaign was conceived by Ogilvy & Mather and directed by Michael Downing at Epoch. “I’d Date Me” and “I’d Beach Me” are the latest clips from the brilliant new campaign.
The two new ad spots feature men using the company’s Click & Style Razor. Each man stands in front of the mirror manscaping as he contemplates all the wonderful things he would do to himself. From “I’d wink at me,” says one guy to “I would share a shawarma with me,” expect the unexpected to come out of their respective mouths. Both clips end with “I’d FAQ me,” with the middle word, a good sound-alike for the F-bomb, silenced and his mouth pixelated.
I simply have no words. I can’t believe will all the departments and people needed to sign off on a new ad creative, that no one thought this could possibly be offensive.
Believe it or not, the European division of Hyundai came up with the brilliant idea to feature a suicide attempt to highlight their vehicle’s new feature. At least with Ford’s controversial ads featuring the Kardashian sisters tied up was a bit tongue-in-cheek. The suicide clip is just in bad taste. Naturally given the uproar, Hyundai issued an apology and removed the ad from YouTube.
“Hyundai Motor deeply and sincerely apologizes for the offensive viral ad,” Hyundai says in a statement. “The ad was created by an affiliate advertising agency, Innocean Europe, without Hyundai’s request or approval … Hyundai apologizes to those who have been personally impacted by tragedy.”
Titled “Pipe Job,” the one-minute commercial shows a man sitting in a car in a closed garage trying to kill himself with toxic exhaust fumes. In the end, his suicide attempt is thwarted due to Hyundai’s 100 percent water emissions. Surprisingly, a 2002 ad by Citroen and a 2009 ad by Audi were also based on similar concepts. Check out the yanked commercial below.
Old Spice is going old school to promote their brand new line of bar soaps. Their ad agency used classic jingle-based soap television creative from yesteryear (think Irish Spring). The new spots demonstrate how guys can wash their body the manly way, with manly scented bar soap to the tune of extremely masculine, yet incredibly informative jingles.
Apparently, more than 40 percent of guys are loyal bar soap users. I admit, I’m one. It was a segment of the market, Old Spice wanted to target. The brand created bar soaps using their three most popular scents- Fiji, Pure Sport and Swagger.
“We know many guys are living with an unspoken shame – that they simply use whatever bar soap is already in the shower based on what the woman in their life purchased and is often using. I guess we’re also in the business of helping guys reclaim their territory in the shower.” – Joe Arcuri, Vice President, North America Beauty Care at Procter & Gamble
The commercials were created by Wieden + Kennedy Portland advertising agency. Out of the two, I prefer the “watermelon” ad. That jingle is not only catchy but absolutely ridiculous. Watch it below. PS: If anyone knows the names of the actors in the ads, please share them in the comments section. Much appreciated.
Pepsi has Beyonce and now Diet Coke has Taylor Swift. No disrespect to T Swizzle, but where did sexy lawn mowing man Andrew Cooper go? I’d rather see him sweating up a storm than Swift sipping on the beverage. I’m sure I’m not alone.
“Taylor is a true artist, deeply involved in the full creative process, from writing to production to release,” said Stuart Kronauge, general manager, Sparkling Beverages, Coca-Cola North America.
The 23-year-old singer’s “Music That Moves” commercial debuted during last night’s airing of American Idol. The 30-second spot centers on Taylor writing her youth anthem 22. It shows her penning the track backstage of her concert, at her hotel room and at a cafe. Those scenes flip back and forth with clips of Swift’s fans singing the track. The ad, filmed in Nashville, is part of Diet Coke’s “Stay Extraordinary” ad campaign. Check out her new commercial below.
A shirtless lifeguard, an adorable puppy and tequila… sounds like the perfect recipe for a fantastic commercial. In the past, Sauza Tequila has graciously given us tasty drink recipes to share with you. This time around, they’ve provided us with something even tastier to sink our teeth into.
Meet the Sauza Lifeguard, played by the deliciously hot male model, Anderson Davis. This buff lifeguard isn’t just about water safety. He’s all about making one mean margarita. “My favorite S.O.S? You and me, Sipping Our Sauza-ritas,” says Davis. Watch him spread sunblock on his chiseled body, make a Frozen Cherry Lime Sauza®-rita and get wet in Sauza Tequila’s new commercial, “Make it With A Lifeguard.”
If you enjoyed Beyonce’s “Mirrors” Pepsi commercial as much as I did, then you’ll appreciate this behind the scenes clip. I certainly did and I’m sure a few of you will as well. It includes interviews with Bey’s choreographer Frank Gatson and Jake Nava who directed the wicked ad.
My favorite part of the video is the segment with Ty Hunter. He styled the 31-year-old entertainer for this project. Even though we only saw a handful of Beyonce’s past incarnations in the ad, clearly looks from more music videos were planned. I hope an extended version of the commercial is scheduled to drop soon. Recreating some of that wardrobe must’ve required meticulous work. Check out the clip below.
I like Beyoncé but by no means am I her biggest fan. Kelly Rowland was always my favorite Destiny’s Child member. But I have to give credit where credit is due. Bey’s new Pepsi commercial is all kinds of awesome.
The 31-year-old entertainer enjoys the beverage while rehearsing. Out of nowhere she’s confronted with different past incarnations of herself in various mirrors. I wonder if Mrs. Carter was inspired by Justin Timberlake’s “Mirrors” music video. Reflective surfaces are certainly all the rage these days ;)
I love that Beyoncé included less-than-flattering versions of herself in the clip. That pink ensemble during her “Bootylicious” days is not good. “Single Ladies” and “Crazy In Love” are among others also included in the commercial. At the end of the ad, she says, “embrace your past, but live for now.” Deep B, deep.
Loving the snippet of the new track as well. “Grown Woman” is so much better than “Bow Down Bitches.” The song has a sorta “Lose My Breath” type beginning. Check out the commercial below.