Last night, Donovan and I popped in to the Scotiabank Theatre in Vancouver to check out the NABS screening of the 2011 Cannes Lions International Festival of Creative. Each year bronze, silver and gold Lions are handed out to advertising agencies and their client’s around the world for the innovative, moving and often giggle-inducing commercials used throughout 2011 to capture their customer’s attention. In addition, one campaign strategy is awarded the prestigious award of Grand Prix of the festival; the epitome of advertising awards for the best concept of the year.
Each year I’m often pleasantly surprised by the event as I truly enjoy advertising, love me some commercials and get a huge kick from seeing creative from around the world. There were over 20,000 submissions into this year’s festival and we were honored to catch some of the best from each of the winning categories. I’ll admit, this year didn’t have the glam of last year’s event at the VanCity Theatre; however, the NABS organizers did a great job with the venue and keeping people entertained throughout the night.
The following is a small selection of the winners that Donovan and I truly felt stood out above the rest…or those that we thought were too funny not to share…
Besides sharing the same first name, Matthew McConaughey and Matthew Broderick also have another thing in common. Both actors are rummaging through their respective movie vaults to reprise signature movie roles for 2012. Broderick will once again play Ferris Bueller while McConaughey dons 70s attire to reprise stoner David Wooderson from “Dazed and Confused“. Before you get too excited, neither is for a brand new movie.
Considering it’s been almost 20 years since he played Wooderson, the 42-year-old actor still looks as good as he did back then- he’s barely aged. McConaughey sports the same shaggy blond hairstyle from the 1993 cult film, but this time for a rock band. He lip syncs for Butch Walker and the Black Widows‘ brand new music video “Synthesizers“. Just like the movie, Wooderson is still hanging out with high school-looking girls. As he infamously stated, “That’s what I love about these high school girls, man. I get older, they stay the same age.” Watch the music video below.
Poor Megan Fox. Is this what the poor girl has to do to make a living these days? After the one-two punch of being fired from the “Transformers” movie and box office disaster of “Jennifer’s Body“, Fox’s career has definitely slowed. Perhaps her new Brazilian commercial is exactly what she needs to reignite her career. NOT.
In an effort to encourage young Brazilian men to learn English, the 25-year-old actress was enlisted to flaunt her sex appeal for a new campaign. The commercial’s random concept seems odd given the intended outcome, but it sorta works. The clip seems more in line to what you’d see in a Funny or Die spoof, than a commercial promoting learning a second language. That said, I’m glad Megan doesn’t take herself too seriously to star in this cheesy video. Gotta love those foreign commercials. There’s always something that gets lost in translation which makes it even more hilarious.
In the commercial, two teenage boys wash ashore on a deserted island. As luck would have it, the island is inhabited by several Megan Fox clones. Talk about a teenage boy’s wet dream come true. Visions of Megan Fox sexily pouring water into the mouth of another Megan Fox is enough to make a horned-up teen “explode“. Unfortunately for the boys, when one of the Fox clones asks them a question, they can’t respond because they don’t speak English. In an instant, the boys are captured and banished to another island. You’ll never guess who lives there. Find out below.
Even if you’re not a hardcore football fan, the Super Bowl is definitely worth watching. The yearly sporting event is a grand spectacular of excess. Not only is the halftime show an extravaganza on an epic scale (Madonna is on deck this year) but so are the commercials. Companies shell out big dollars to hawk their products during the game. With an audience over 100 million viewers, the commercials sometimes get as much, if not, more attention than the actual game.
Volkswagen just launched an adorable teaser for their 2012 Super Bowl campaign. Once again the automaker relied on The Force for its Star Wars-themed commercial which makes sense since the ad last year was very well-received. This year, instead of using a pint-sized kid dressed up as Darth Vader to star in the commercial, they’ve rounded up a bunch of canines to do the job. Titled “The Bark Side“, the dogs’ various barks, woofs, and howls are brilliantly used to compose a sort of concerto of The Imperial March.
Last year, Doritos asked film makers out there to crash the Super Bowl by creating their own Doritos commercial that viewers could vote on. The winner had their commercial aired during a coveted slot during last year’s game. This year, they’ve upped the anti with a Hollywood Edition and the winner is walking away with a cool $1 million. The winner’s video will be played during this year’s Super Bowl and will the get the chance to work alongside The Lonely Island on a second commercial.
A team titled BoyBandLovers has submitted an entry that is sure to garner a few votes. The spot is titled Roommates and features two former boy-banders: Lance Bass and AJ McLean. In the beginning, some guys are making fun of Lance who gets mad about that AND the fact that they are eating his Doritos. When a new roommate moves in, they get floored when AJ enters the room. It’s pretty funny so check it out below.
I don’t know if it’s just me, but I’ve found some of the Black Friday commercials this year to be especially entertaining. We’ve even already written about two of them already. Earlier this year, Rebecca Black became a household name because of an annoying catchy song on YouTube. Kohl’s was clever to play off that popularity and use their own version of the song for their Black Friday sales.
The other Black Friday commercial that we’ve already written about is the one by Macy’s, and features Justin Bieber. Of course, it wouldn’t be my favorite simply because he’s in it. It’s how they used him. In the commercial, they have grown men literally screaming like girls at the very sight of him. It seriously makes me laugh out loud every time.
More recently, a commercial by Target came out, featuring the Christmas super fan who trains herself so that she’s fully prepared for their two-day sale. “Faster, faster,” she tells herself as she times herself wrapping presents. It looks like something Kristin Wiig would do in a sketch on SNL and also kind of reminds me of the crazy lady from the Ikea commercial that screams, “Start the car, start the car!” as she runs out of the store with her killer deals. I’ve also included one from Walmart and a hilarious one from Best Buy. Check out the Black Friday commercials below and vote on your favorite!
How did I not see this coming? Of course, Rebecca Black + Black Friday = Rebecca Black Friday. LOL. What a great puzzle that would make for the “Same Name” category of Wheel of Fortune.
In a new Kohl’s commercial titled “Gotta Go to Kohl’s on Black Friday!”, an auto-tuned woman sings about waiting in line and taking advantage of the big sales event taking place this coming weekend.
“You can argue Kohl’s is doing irreparable damage to its brand by associating itself with Black’s “Friday,” said AdRants. “Or you can laud the brand for latching on to something that’s guaranteed to garner a significant amount of conversation, discussion and publicity.” I’d have to personally agree with the latter. It was smart playing off her her name and hit song for this commercial, but I thought it would have been way better if they had actually used her as the lead in the commercial.
Watch the commercial below and tell me what you think. Will you be taking part in the madness that is Black Friday? If so, where and for what?
Black Friday is coming next week. Are you ready? I experienced my first Black Friday last year with a few other Homorazzi cast members in Seattle and it blew away at how crazy the stores can get. Because we don’t have this exciting shopping day in Canada, it was fun to partake in the festivities. We do have Boxing Day but it doesn’t even compare to the insanity of some shoppers on Black Friday.
This year, Macy’s is taking part in the insanity by doing a midnight sale. Bring your boxing gloves because you know it’s going to be a wild one. To help promote the endeavour, Macy’s has a new ad featuring Justin Bieber. Now, it’s known that Bieber creates mayhem amongst young girls wherever he goes, but has he now moved into the adult male demographic? It appears so in this commercial.
Also, if you buy the Justin Bieber Someday Gift Set, Macy’s will donate $2 (up to $100,000) to the Make-A-Wish Foundation. All for a good cause, I like it. Now check out the hilarious advert below. It’ll make you scream.