This brings a whole new meaning to Skittles’ tagline “feel the rainbow, taste the rainbow“. It’ll most likely be the raunchiest Skittles commercial you’ll never see. Keep in mind the following is just a spec ad and not approved by Skittles. The punchline is expected but it’s still amusing nonetheless. It’s pure unadulterated clean fun. Check it out below.
You’ve probably already heard about or seen the similarities between the woman (Melissa Molinaro) used in the Old Navy “Super C-U-T-E” commercial and Kim Kardashian, but now it’s officially a lawsuit. Kim Kardashian is suing Old Navy for $20 million dollars and attempting to get the company to take down the ads immediately. With this case, she hopes to prevent brands from using celebrity look-alikes to falsely imply celebrity endorsement.
Virgin Mobile did the same thing where they created a fake celebrity couple that seemed to be a stab at Heidi & Spencer, formerly of The Hills (now whatever they can get). No one feels bad for them, so it’s not a thing – LOL. Either way, it’s a real grey area of the law. I think in the case of Virgin Mobile, it wasn’t as much of a deliberate match as it seems to be with this Kim Kardashian look-alike.
Kardashian’s intellectual property attorney said in a statement, “Kim Kardashian is immediately recognizable, and is known for her look and style. Her identity and persona are valuable. When her intellectual property rights are violated, she intends to enforce them.”
Yes, you read that right. Fans Aimi Eguchi, who recently was introduced as the newest member of the Japanese idol group AKB 48, were blown away when they found out that she was actually a computer generated version of the “best features” of six of her other group members. You should know that AKB 48 actually has 61 other members – essentially, a sports team LOL.
Last week, she debuted in a candy commercial, with the slogan, “Hitotsubu 300 meter,” and no one seems to know what the eff that even means. Fans apparently figured out that she was a fake through subtle clues, such as her favorite sport being “track and field,” her birthdate was February 11 (coincidentally the date the candy company Ezaki Glico was founded), and her striking resemblance to her band mates.
I can totally see this becoming the norm. Imagine companies digitally manufacturing their celebrities, rather than dealing with the real thing. That way they wouldn’t have to deal with the B.S. they get from Lindsay Lohan and the likes. Check out the commercial below.
If you think Betty White has been working hard lately, well this video proves she’s working even harder than you think. With dozens of Betty White’s working a telethon for AARP, White is sending out the message loud and clear: “Feeling Old? Get Over It!” Who better to deliver such a message than Better White? That’s right – no one. In the video, she encourages people over 50 to call and sign up for AARP.
“Feeling old at 50? Really? By the time you were born i had already dated my way through the rat pack,” says the Golden Girl. When a caller asks if AARP is just for retired people, White responds by saying that clearly she’s not retired either and says, “The only thing working harder than I am these days is the rumor mill about who I’m dating…Moi!?” Hehe. Love Betty White. Enjoy the video below and if you’re over 50, sign up!
Toronto has been pumping out the they gay promo videos lately. First there was the PridePump2000X, then the Pride Workout Challenge, now “The Gay Who Wasn’t Gay Enough”. In the video below, advertising firm Herderson Bas Kohn created a short film for Muddy York Rugby Football Club to use as a recruiting tool. Lino DiNallo, the senior copywriter for Henderson Bas Kohn (and also a member of the rugby club and the team’s director of marketing & media) had this today in the video release:
“Our community has so many stereotypes and perceptions of what defines ‘gay’ that, frankly, many guys just don’t fit into. Try as we might, we either can’t live up to these expectations, or simply can’t be bothered. Hell, I tried synchronized swimming. It was fun, but I failed miserably. And that’s okay – it was an important part of my journey.”
The film is said to be inspired by some of the players’ true stories and is about one man’s quest to find himself. It’s quite clever! I love the sign that the main character first sees that reads “Join Toronto’s Gay Rugby Team (this is not a porno audition)”. LOL. And who ever said there wasn’t anything gay about rugby…well, the video addresses that too.
I’ve been a fan of Darren Aronofsky ever since his brilliant nerd flick, “Pi“. My admiration only grew more after watching his two recent films- “The Wrestler” and “Black Swan“. So when I heard his next project was filming a cosmetics commercial, understandably I was befuddled. Why would an Academy Award nominated director hawk mascara for Revlon? Selling out or artistic experiment? Considering how beautifully awesome “Black Swan” was directed, I was expecting a lot from his Revlon ad.
The 60-second black and white commercial features Jessica Biel using Revlon’s new Grow Luscious Plumping Mascara. Biel looks as gorgeous as ever. Joining her in the clip is rapper Pharrell Williams who not only plays, I think, her love interest but also provides the soundtrack to the clip. It’s funny how Justin Timberlake’s ex-girlfriend (Biel) and his buddy (Pharrell) worked together on this project. Wonder if JT was cool with that? Overall, it’s a pretty paint-by-numbers cosmetics commercial. Still not sure, what about this project appealed to Aronofsky. Watch the clip below and enlighten me if I’ve missed some sort of underlying deep message in the video.
While her Gossip Girl costar Blake Lively is all over the tabloids rumored to be dating Leonardo DiCaprio (this kind of stuff is like storyline taken out of the GG show itself), Leighton Meester is busy luring in a man of her own with Vera Wang‘s frangrance called “Lovestruck“. As you may or may not know, Meester has a two year $3 million contract as the face of Vera Wang’s new fragrance.
In the commercial, Leighton Meester is perched on a balcony in Soho, looking stunning in a burgundy form-fitting Vera Wang dress, and eagerly awaiting the arrival of her man. No, it’s not Chuck Bass or Lonely Boy. The guy sprints down the street and up the fire escape until he reaches Miss Meester, giving her a bouquet of flowers that match her dress exactly. Overcome with passion (obviously as a result of the “Lovestruck” fragrance), Meester chucks her bouquet and the two embrace and gaze into each other’s eyes. They’re “Lovestruck”.
Vera Wang told WWD, “When I heard tourists saying, ‘ I want to look like her,’ I knew we were right on the money,” said Wang. “There’s nothing like the real client in the street, and I mean the street literally — and in windows literally.” I agree, Leighton Meester looks gorgeous. The fragrance hits U.S. stores in August. In the meantime, check out the cute commercial below!
Mitchum wants you to “Love Thy Pits“. The company just unleashed its new global ad campaign to support the launch of Mitchum Advanced Control™ stick/solid antiperspirant and deodorant. The campaign was created by ad agency Mother New York and features three new television spots. The first of which titled “Lies” is currently airing.
The “Love They Pits” manifesto will consist of TV, print and live commercial integration on Jimmy Kimmel Live!. During the show’s telecast two nights ago, Kimmel offered up his own interpretation of the campaign theme and showed his love of pits! And now, for 48 hours straight (an ode to the 48 hours of protection Advanced Control provides), Mitchum’s right and left armpits are offering their perspective on a variety of world events and timely topics, large and small alike. Check out the commercial below.