How did I not see this coming? Of course, Rebecca Black + Black Friday = Rebecca Black Friday. LOL. What a great puzzle that would make for the “Same Name” category of Wheel of Fortune.
In a new Kohl’s commercial titled “Gotta Go to Kohl’s on Black Friday!”, an auto-tuned woman sings about waiting in line and taking advantage of the big sales event taking place this coming weekend.
“You can argue Kohl’s is doing irreparable damage to its brand by associating itself with Black’s “Friday,” said AdRants. “Or you can laud the brand for latching on to something that’s guaranteed to garner a significant amount of conversation, discussion and publicity.” I’d have to personally agree with the latter. It was smart playing off her her name and hit song for this commercial, but I thought it would have been way better if they had actually used her as the lead in the commercial.
Watch the commercial below and tell me what you think. Will you be taking part in the madness that is Black Friday? If so, where and for what?
Black Friday is coming next week. Are you ready? I experienced my first Black Friday last year with a few other Homorazzi cast members in Seattle and it blew away at how crazy the stores can get. Because we don’t have this exciting shopping day in Canada, it was fun to partake in the festivities. We do have Boxing Day but it doesn’t even compare to the insanity of some shoppers on Black Friday.
This year, Macy’s is taking part in the insanity by doing a midnight sale. Bring your boxing gloves because you know it’s going to be a wild one. To help promote the endeavour, Macy’s has a new ad featuring Justin Bieber. Now, it’s known that Bieber creates mayhem amongst young girls wherever he goes, but has he now moved into the adult male demographic? It appears so in this commercial.
Also, if you buy the Justin Bieber Someday Gift Set, Macy’s will donate $2 (up to $100,000) to the Make-A-Wish Foundation. All for a good cause, I like it. Now check out the hilarious advert below. It’ll make you scream.
I should probably revise the article title to “Donatella Versace Is A Model Master“. After watching Versace’s minute-long commercial for H&M you’ll agree as well. Typically, Redd is the go-to person for Versace H&M posts, but I couldn’t resist on this one. I was thoroughly enthralled and mesmerized by the surrealist clip. It’s no wonder I was since the brilliant Jonas Akerlund directed it. That man is a genius when creating visual masterpieces.
The clip is filled with mind control triggers and symbolism. Akerlund depicts Donatella as the all-knowing handler of models. She manipulates them as they run around in a labyrinth and places them in hamster wheels. She even pulls a few of their strings, treating them like beautiful marionettes. Models Lindsey Wixson and Daphne Groeneveld are just two of the blond beauties at the whim of Versace in the clip. She picks up Groeneveld as she runs up a staircase. At the end of the clip Donatella turns around from control station and says “My house, my rules, my pleasure”. LOVE IT.
Last television season, “American Idol” earned the honor of boasting the highest ad rates for a 30-second television spot. Even though the FOX show increased its prices this year, the reality show dropped down to second place. Supplanting it for the 2011-2012 season is NBC’s “Sunday Night Football“. The Sunday telecast charges a whopping $512,367 per ad slot, while Idol charges $502,900 for companies to hawk their products in between the karaoke singing. That being said, “American Idol” has a tendency to increase its prices as the show approaches its finale. Last season, slots went for as high as $640,000.
With the proliferation of DVR/PVR usage, there is a clear division between live programming and traditional shows. Shows that are deemed an “event” tend to charge higher rates than shows that you can watch at a later date. Check out what the following live reality competitions charge: “American Idol” ($502,900); “The X Factor” ($320,669); “Dancing With the Stars” ($233,482); “The Voice “($206,500).
It’s interesting to see how networks feel their new shows will perform for the upcoming season. Already canceled shows “Charlie’s Angels” and “The Playboy Club” only charged a paltry $69,640 and $74,273 per ad slot. It’s clear their respective network didn’t have much fate in each show. Meanwhile, FOX’s “The X Factor” commands $320,000 per 30-second slot, earning it the title of most expensive rookie show. Thus proving that live event shows go for premium ad rates. Check out which shows ask for the the most and least expensive ad rates on each night below.
You’re probably wondering why I’m writing about Gap… I would be wondering that too. Personally, I haven’t stepped into a Gap store for years and years. Perhaps it was something about the cookie-cutter, bland clothing that I got bored of. Either that or their commercials stopped luring me in because they stopped making them, focussing on Oldy Navy instead. I’m guessing I’m not the only one though who doesn’t shop there anymore. Gap just announced that it will shrink its chain of Gap stores in North America to 700 by the end of 2013, down 189, or 21%, from the 889 stores open at the end of June. Not the end of the world for them. The company still owns Old Navy and Banana Republic.
Thinking about Gap made me remember how good their TV commercials were. It was an incredibly simple formula: Get some hot models and put them in front of a white background. Get them to mouth the words to a classic song, and on occasion, make it a dance number. Either that, or get some celebrities dancing. Check out some of my favorite Gap Commercials below.
If there is one thing Pepsi is known for, it’s there famous commercials featuring of the most influential popstars in history. For my generation, you can remember in 2001 when Britney Spears was the it-girl and her Pepsi commercial and theme song was stuck in our heads for days. She wasn’t the first however. Before her, there was Michael Jackson and stellar Diet Pepsi ad featuring the brilliant, Ray Charles. Other popstars to hit the Pepsi circuit have been Mariah Carey and a really cool, windswept in Pepsi colors, Kanye West.
Now, to celebrate the premiere of X Factor in the US, Pepsi has compiled some of their favorite popstar commercials into a medley of stars to promote the slogan, “Who’s next?” followed by the X Factor logo and a mysterious silhouette headed to a microphone under a spotlight. How prophetic. With the show bringing the winner a record breaking five million recording contract, it’s no telling how big the winner will become. They could become the next biggest star in the world. Keep your eyes and ears peeled. Now, check out the new Pepsi commercial below.
Alright boys and girls, the season premiere of Dancing With the Stars, season 13 is almost here. We’ve met the cast, and we’ve seen their partners, but now, it all comes down to who has the fancy footwork to move them forward in the competition. We’ve only had a few rehearsal pictures to base our judgement on… until now.
A new promo for the show has been released and a few of the stars show us their moves either solo or with their partner. If you’ve been watching any late night television, you’ve probably seen the viral video of Chaz Bono doing some pretty wild and out of sync moves. Well trust me, he’s not the only one.
Check out the promo video below and see how awkward Nancy Grace is with her partner. One thing you’ll definitely notice is that Kristin Cavallari has got the sass and the swagger to give this competition a real kick in the ass. God, I cannot wait for her to hit that hardwood. And, she has one of our favorite pros, Mark Ballas. Yippee!
In this new commercial for K-Y Brand Intense lube, two lesbians (Alex & Emma) are sitting in bed talking to the camera about how people always ask them how they’ve been together so long. As they explain why they think there relationship works (good communication), one of them brings up the K-Y.
“It’s this gel that stimulates arousal so that the big moment will feel like nothing we’ve ever felt before. It’s scientifically proven.”
Of course they test it out and it’s amazing. The other woman says, “It’s a good purchase.” LOL. The tagline for this brand of K-Y is “to make that big moment feel even bigger“. During foreplay, you’re supposed to massage a drop (2-4 pumps) onto your clitoris to enhance sensitivity. If I had a clitoris, I’d be doing just that. Watch the funny commercial below.