celebrity endorsement

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What is it, 2007 all over again? That’s when Guitar Hero was all the rage, appearing everywhere including shows like Gossip Girl. Admittedly, I was on the bandwagon and was obsessed with the video game. I even used to have Guitar Hero parties. How lame looking back now ;)

Activision shut production on the once-popular game in 2010, but the brand is being resurrected this month. In a new commercial, Lenny Kravitz and James Franco take each other on in Guitar Hero Live coming October 20. Watch below, Franco trying to keep up with the “Are You Gonna Go My Way” singer on “Keep On Swinging,” by Rival Sons.

watch commercial after the jump


I’m obsessed, like seriously obsessed with this. I’ve already watched it a dozen times.

Tom Ford taps Lady Gaga to star in his fashion film showcasing his Spring/Summer 2016 collection. Mother Monster sashays down an illuminated runway alongside models including Lida Fox, Alex Dunstan, Xaio Wen Ju, David Agbodji, Mica Arga to name a few.

It’s only fitting Gaga covers Chic’s “I Want Your Love” for the Soul Train-inspired line. Ford explains why he chose to present his latest collection this way instead of going the traditional Fashion Week route.

“Instead of having a traditional show this season, I decided to try something new,” Tom told WWD. “I wanted to think about how to present a collection in a cinematic way that was designed from its inception to be presented online.”

Fingers crossed Gaga’s cover is a sign that disco plays a big part on her next album, because it suits her perfectly. Check out the sensational Nick Knight-directed presentation below. On a side note, I want every piece each male model is wearing in my wardrobe.

watch after the jump


With his professional soccer playing days behind him, David Beckham has made it no secret about pursuing an acting career. The 40-year-old Brit tests out his comedic chops for an amusing H&M short film co-starring Kevin Hart.

In preparation for his audition to star in a faux film titled I, Beckham, being the method actor that he is, Hart decides to shadow Mr. Posh Spice for a few days. Whether it’s working out at the gym, taking ice baths or sleeping in bed with him, Kevin never lets him out of his sight.

Adding to the hilarity even more is the fact the twosome dress identically the entire time. If the Twins remake is still looking for leads, might I suggest these two. They’d be perfect as a 21st century version of Danny Devito and Arnold Schwarzenegger. Check out the clip below.

watch the cute clip after the jump


As with any award shows, the middle stretch of the Emmys last night was a big yawn fest. Just get to the big awards already, right? Thankfully, this insanely awesome commercial aired during the telecast. It gave me life.

The Internet is still buzzing about the Apple Music ad featuring Taraji P. Henson and Kerry Washington having a dance party over at Mary J. Blige’s crib. How do I score an invite to the next one, ladies? Ava DuVernay who directed the clip revealed that it was just a taste of what’s to come.

“Yep, first of three. @AppleMusic rolls them out throughout the week. Loved playing w/ Queens Kerry, Taraji + Mary xo,” the Selma director tweeted.

I wait with bated breath for the other two installments to drop. In the meantime, relive the first one in all its glory below.

rewatch the commercial after the jump


Ever since it was announced Mariah Carey signed on to endorse Game of War: Fire Age last June, I’ve been anxious to see the commercial. I’ve never played the game before, nor do I intend to, but I was curious to see how Carey’s ad would differ from the ones featuring Kate Upton.

You know which ones I’m referring to. You’ve no doubt been bombarded by numerous ads for the notorious strategy mobile game. I sometimes have nightmares of Upton riding her horse into battle ;)

Who knew the ‘elusive chanteuse‘ was such a fierce dragonslayer? Mimi works that fiery crossbow like no other. As if the commercial wasn’t cheesy enough, the inclusion of Carey’s hit “Hero” puts it completely over the top. You’ll never think of the ballad in the same way again. Check out the ridiculous SLASH awesome promo below.

watch hilariously epic commercial after the jump

Rihanna Works On Her Fitness For Puma Endorsement

In: Donovan, Fashion

Rihanna loves her endorsement deals. And why not, she probably gets paid a sh*tload of money doing so. #bitchbetterhavemymoney

She takes a break from being the face of Dior to become the body for Puma. The 27-year-old singer was named the Creative Director and Brand Ambassador for the company last year. The athletic brand just debuted its first commercial featuring the Bajan pop star. It’s simple yet visually striking.

“Why do I train?” Rihanna says in the clip. “I train to get stronger. To climb higher. To go further. To have the strength to cross oceans and realize my dreams on the other side.”

Check out it out below, along with RiRi’s new Puma creeper sneaks.

watch advert after the jump


Those lips!!! The things I would do to that bottom lip ;)

Theo James is the face for the Hugo Boss fragrance, Boss the Scent. The 30-year-old Divergent actor smolders on camera with model Natasha Poly in the Darren Aronofsky-directed advert. Who knew the Black Swan director moonlighted in the fashion industry?

“I’m honored to be representing BOSS Parfums as an Ambassador in their latest perfume campaign. I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance,” James said in a statement.

Adding even more sex appeal to the visual is The Weeknd. The Canadian crooner’s “High For This” plays in the background. Check out the sexy clip below.

watch after the jump


The 2015 US Open kicks off in just a couple of days and I can’t wait. I’ll be watching intently to see if Serena Williams can win the final grand slam of the year to score that all-elusive calendar Grand Slam.

With all eyes on Flushing Meadows the next couple of weeks, I thought I’d share this slick new campaign from H&M. The faux neon court is brilliant.

Czech-born tennis player Tomas Berdych, who’s seeded No. 6 at the event, has worked with the brand for a tennis apparel collection since 2013. His latest offerings are IMHO his best yet. Check out some of the pieces below.

more pics after the jump

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