celebrity endorsement

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tomas-berdych-tennis-collection

The 2015 US Open kicks off in just a couple of days and I can’t wait. I’ll be watching intently to see if Serena Williams can win the final grand slam of the year to score that all-elusive calendar Grand Slam.

With all eyes on Flushing Meadows the next couple of weeks, I thought I’d share this slick new campaign from H&M. The faux neon court is brilliant.

Czech-born tennis player Tomas Berdych, who’s seeded No. 6 at the event, has worked with the brand for a tennis apparel collection since 2013. His latest offerings are IMHO his best yet. Check out some of the pieces below.

more pics after the jump

rafael-nadal-tommy-hilfiger

Since 2005, Rafael Nadal has won at least one major title every year. With only one grand slam event left in 2015, the 29-year-old tennis player is at risk of ending his impressive streak.

Who knows how he’ll fare at the US Open, but one thing is for certain. He’s a winner in Tommy Hilfiger’s eyes. The designer chose the Spanish athlete to front his brand’s new underwear campaign.

“Because we’re so global now, Rafael Nadal resonates globally in most countries in the world. He also looks amazing in the underwear and the clothes. He’s not doctored up, that’s the real guy.” Hilfiger told WWD

If you’re a fan of Nadal, you’ll be happy to know he reportedly signed a two-year contract with the label. Check out more images of Rafael in his undies below. Hopefully, the next batch will feature some briefs action.

more pics and video after the jump

Sam Smith Is The New Face Of Balenciaga

In: Donovan, Fashion
sam-smith-balenciaga

With a svelte new frame, Sam Smith has notched his first ever ad campaign. The 23-year-old singer is now the new face of Balenciaga.

“So honoured and ecstatic to announce my collaboration with @BALENCIAGA on the upcoming FW15 Menswear collection!!!!” Sam Smith via Twitter

The luxury fashion house debuted the first batch of images snapped by Josh Olins. The “Lay Me Down” artist channels his inner fashionisto in the moody black-and-white adverts. Check out a few below, along with a stylish clip.

check out the clip after the jump

tinashe-cody-simpsons

Autumn is still a few months away but that’s not stopping clothing companies from launching their back-to-school campaigns. Ralph Lauren Denim & Supply sought out a couple of talented and photogenic (naturally) artists to front theirs.

Cody Simpson and Tinashe might seem like an odd pairing but it works. The two sound fantastic together and should seriously consider recording an original track. I smell hit single. For this occasion though, they recorded a cover of “Express Yourself.” Not the Madonna hit, but the 1970 classic by Charles Wright & the Watts 103rd Street Rhythm Band.

They have a jam session with models Hailey Baldwin, Thiago Santos, Matthew Davidson and Bella Hadid frolicking in the background. Coincidentally, the latter is the sister of Cody’s ex, Gigi Hadid. Watch them below all rocking the brand’s Fall denim and flannel offerings.

watch after the jump

armani-matt-bomer

An Armani suit is a staple that any well-dressed man should have in their closet. Don’t you agree?

The Italian designer taps Matt Bomer to front his Made to Measure campaign. The Magic Mike XXL actor stars alongside Downtown Abbey’s Dan Stevens and Chinese actor Chen Kun in the promo pics. John Balsom photographed the trio in a historic theater in New York.

“Made to Measure is a unique service designed for the most demanding customers: a tailored suit that follows the customer’s own body-lines, customized to suit individual tastes,” Armani said. “I think of it as a tool for everyday use, suitable for all ages, all professions, in every part of the world. The three young actors represent so many modern men, natural and informal, with different cultures and backgrounds, with fast-paced, contemporary lifestyles that know what they want and make a smart choice in what they want to wear.”

While there’s no denying Bomer looks good with simply a G-string on, he looks equally as hot in an impeccably tailored suit. Check out more pics from the campaign below.

more pics from the campaign after the jump

scott-eastwood-davidoff-cool-water

“What makes the ocean, makes the man.”

It’s a little cheesy, but what to you expect from a fragrance tagline. Nearly four months after it was announced, Scott Eastwood makes his debut as the new face of Davidoff Cool Water. The 29-year-old actor takes over the late Paul Walker, who previously fronted the brand’s ads.

“The ocean has been a huge part of my life for as long as I can remember, and I’m proud to be the face of the fragrance that is synonymous with that lifestyle”, says Eastwood in a statement.

Eastwood seductively delivers his lines before jumping into the majestic ocean waves crashing into the cliffs. His rippling muscles are even more juicy with water glistening over them. Check out the 41-second clip below.

watch after the jump

ciara-roberto-cavalli-ad-campaign-9

To quote one of her songs, somebody call the doctor, doctor because I’m about to overdose.. on flawlessness that is. Ciara stuns as the face of Roberto Cavalli’s Fall/Winter 2015 ad campaign. Why the 29-year-old singer isn’t a huge megastar is beyond me. She’s certainly got the looks and the talent.

“I am so honored to be the face of the current campaign for Roberto Cavalli,” she continued, adding, “I grew up truly admiring the beautiful collections and dreaming of wearing them. I am excited that also now my friend Peter Dundas will be at the creative helm, and I look forward to his creations.”

Francesco Carrozzini snaps the R&B goddess wearing the Italian brand’s signature bold designs. She’s the latest musician to front a campaign, following in the footsteps of Nicki Minaj and Rita Ora. Check out Ciara serving major face, legs etc.. below.

more pics after the jump

Cher Is The New Face Of Marc Jacobs

In: Donovan, Fashion
cher-marc-jacobs-campaign

The fashion industry is usually obsessed about the next hot young thing. But lately, it’s been all about women of a certain age. Celine and Saint Laurent recently tapped Joan Didion and Joni Mitchell respectively to front their campaigns. Cher is the latest mature woman to become the face of a major high-end fashion brand.

When Cher accompanied the designer at the Met Gala a few weeks ago, we should’ve sensed something like this was in the works.

The 69-year-old icon looks badass in a long black dress in the first visual snapped by David Sims for Marc Jacobs’ Fall 2015 ad campaign. I can’t wait to see the entire print campaign.

What do you think of Cher’s first Marc Jacobs ad? Weigh in below.

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