celebrity endorsement

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If you’ve ever watched an awards show with Taylor Swift sitting front row, you’ve already seen the 26-year-old dance like no one is watching. Girlfriend moves to the beat, or should I say off beat, to her own drum. She certainly has some unique moves.

For her latest clip for Apple Music, Swift rocks out to The Darkness’ 2003 hit, “I Believe In A Thing Called Love.” “I love a quiet night at home,” Taylor reveals before whipping her blond hair all over her stand-in apartment.

This is Swift’s third ad for the company. She previously rapped to Drake and Future’s “Jumpman” and belted out Jimmy Eat World’s “The Middle” in previous clips. I’m curious to know how many more we can expect. Fingers crossed, the future ones are more in the vein of her epic treadmill fall in the first one. That was everything. Check out her new one below.

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There isn’t an epic treadmill fall included in this latest Apple Music ad, but it’s still an entertaining watch. Also missing this time around are Taylor Swift’s rapping skills. Instead, she swaps out Drake and Future’s “Jumpman” for a little emo action.

Set in a gigantic bathroom, the 26-year-old goes through a playlist, looking for the perfect song to get ready to. She decides on a track which she loved listening to during middle school. Watch her lip sync and rock out below to “The Middle” by Jimmy Eat World. It’s pretty much what you see at any awards show with Swift sitting in the front row. Girl loves to dance. 💃

I’m still beyond curious to learn how much Apple shelled out to Swift to appear in their ads. After all, it wasn’t long ago when these two weren’t on the best terms after Swift penned an open letter criticizing the music streaming service for not paying artists enough.

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While this celebrity endorsement seems completely random to me, to execs over at Budget Rental, Jessica Simpson is “a great fit for the brand.” Maybe the CEO had a huge crush during the 35-year-old entertainer’s pop tart singing days.

“We believe that Budget is the leading value car rental brand in America and is ideal for anyone who wants to get away for the weekend or the week, or for avoiding the paparazzi if you’re an entertainment superstar,” said Scott Deaver, executive vice president and chief marketing officer, Avis Budget Group. “Jessica Simpson embodies the joyful, exuberant entrepreneurial spirit of our customers and is a great fit for the brand. She’s a professional busy mom of two who values the time she spends with her family.”

I’m curious how much the car rental company forked over to Jessica for her time and effort. Check out the two ad spots below. One features Simpson avoiding pesky paparazzi photographers, while the other shows Simpson asking her smartphone for family getaway ideas.

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It’s recently come to my attention that Drew Droege has become a muse for Marc Jacobs. The 52-year-old designer tapped the comedian, dressed as his infamous alter ego, Chloe Sevigny to appear in his new ad campaign. At long last, she’s a legitimate fashionista 😉

Jacob’s Spring 2016 collection which was inspired by Americana, features the likes of Lana Wachowski, Bette Midler, Drag Race alum Milk, Sandra Bernhard and Christina Ricci to name a few. Watch below to learn what about America inspires Droege. It’s exactly what you’d expect Chloe would say.

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Isn’t it a bit ironic that America’s Next Top Model’s most successful winner is a man and the competition’s last? Tyra Banks should’ve let men compete with women a long time ago and nixed the short cycle. Remember that hot mess?

2(X)IST underwear selected Nyle DiMarco as their new brand ambassador. Very wise decision since the Dancing With The Stars contestant’s star is rising exponentially. US Weekly snagged a first look at the sizzling campaign. Check out a few pics below snapped by Marco Ovando.

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He already is the most decorated Olympian of all time with 22 medals, 18 of which are gold. Apparently, that’s not enough Olympic glory for Michael Phelps. He’s gearing up for the 2016 Summer Olympics in Rio despite previously stating the 2012 London Games were his last. Liar, liar pants on fire 🔥 🔥 🔥

Set to “The Last Goodbye” by The Kills, the 30-year-old swimmer is shown in the pool, hitting weights at the gym, eating like a beast and other training rituals. The commercial is part of Under Armour’s “Rule Yourself” campaign.

As always it’s a well-executed ad from the sports brand. Check it out below, along with a clip of Phelps watching it for the very first time.

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Ever been extremely lost and wished for divine intervention? Well, now you can have the next best thing to God. Morgan Freeman, who’s been the voice of the Almighty on screen a couple of times, has partnered up with Waze.

The GPS navigation app, founded in Israel in 2007 and acquired by Google in 2013, has tapped veteran actor Morgan Freeman to lend his velvety voice. For a limited time only, his dulcet tones can guide you to the nearest Starbucks, gas station or bathhouse 😉

The endorsement is part of marketing tie-in for Freeman’s new film London Has Fallen, the sequel to Olympus Has Fallen. Apparently, he’ll address you, the driver, as if you’re the president of the US. Freeman now joins the likes of Stephen Colbert, Kevin Hart, Arnold Schwarzenegger and C3PO who have all teamed up with Waze in the past.

Would you change your settings to have Freeman dole out directions? If not, which celebrity would you rather help you out with your navigation needs? Sound off below.


Bravo Nike!!! The athletic sportswear company cut all ties with Manny Pacquiao after he made derogatory comments about same-sex couples. The Filipino boxer was on the company’s roster for more than eight years.

“We find Manny Pacquiao’s comments abhorrent,” the company said in a statement. “Nike strongly opposes discrimination of any kind and has a long history of supporting and standing up for the rights of the LGBT community. We no longer have a relationship with Manny Pacquiao.”

Pacquiao now joins the infamous list of former pitchmen including cyclist Lance Armstrong, running back Ray Rice, running back Adrian Peterson and sprinter Oscar Pistorius. All of which had their contracts severed after their respective controversies.

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