Last month we received our first look at Beyonce’s collaboration with H&M. Today, the Swedish retailer revealed more visuals from their summer ad campaign. Even Lana Del Rey fans who were upset she was replaced with Bey have to admit, the 31-year-old singer is nothing but fierce in these new visuals. There’s nothing to do but “Bow Down.” Side note: I wonder if it was planned that in every picture, one hand had to be over her head. Every shot has her showing her pits ;)
As with the previously released image, Inez van Lamsweerde and Vinoodh Matadin snapped Mrs. Carter on location in the Bahamas. Whether reclining on a beach chair or posing against a colorful wall, she’s modeling from head to toe. Tyra Banks would be so proud. Check out more pics below.
Pepsi has Beyonce and now Diet Coke has Taylor Swift. No disrespect to T Swizzle, but where did sexy lawn mowing man Andrew Cooper go? I’d rather see him sweating up a storm than Swift sipping on the beverage. I’m sure I’m not alone.
“Taylor is a true artist, deeply involved in the full creative process, from writing to production to release,” said Stuart Kronauge, general manager, Sparkling Beverages, Coca-Cola North America.
The 23-year-old singer’s “Music That Moves” commercial debuted during last night’s airing of American Idol. The 30-second spot centers on Taylor writing her youth anthem 22. It shows her penning the track backstage of her concert, at her hotel room and at a cafe. Those scenes flip back and forth with clips of Swift’s fans singing the track. The ad, filmed in Nashville, is part of Diet Coke’s “Stay Extraordinary” ad campaign. Check out her new commercial below.
Must be nice to frolic in Miami and get paid doing it. The tough lives that Kellan Lutz and Katrina Bowden lead. I almost feel sorry for them… NOT. The two star in Op’s Spring/Summer 2013 “Making Waves” ad campaign. They take over Sarah Hyland (Modern Family) and Ashley Tisdale (High School Musical) who fronted the brand’s campaign last year.
The 28-year-old Twilight star shows off his abs while holding a surfboard, eating watermelon and splashing around on the beach. Too bad Op didn’t design tight booty shorts this season. Kellan would’ve totally rocked that. Meanwhile, the 24-year-old 30 Rock actress rocks her bikini bod in 80s-inspired prints. Can you believe she’s only 24? I thought she was much older. Check out Op’s latest looks below which are available exclusively from Walmart.
It’s hard to imagine that a high luxury brand would tap someone like Courtney Love to front an ad campaign given all her well-documented problems. But that’s exactly what happened and it’s not even the early 90s when grunge was all the rage.
Saint Laurent Paris (previously known as Yves Saint Laurent or YSL) picked the former Hole frontwoman along with three other rockers to star in their The Saint Laurent Music Project campaign. The French fashion house is going through a complete reinvention. Besides the name, which they rebranded in June 2012, they’re trying to move away from hip-hop.
Even though Love is probably the most well-known of the bunch, it’s clear that Sonic Youth singer Kim Gordon is the focus of the creative. Both Ariel Pink and Love have two images released and Marilyn Manson only appears in one so far. Meanwhile Gordon appears in a whopping five. Check them all out below.
I like Beyoncé but by no means am I her biggest fan. Kelly Rowland was always my favorite Destiny’s Child member. But I have to give credit where credit is due. Bey’s new Pepsi commercial is all kinds of awesome.
The 31-year-old entertainer enjoys the beverage while rehearsing. Out of nowhere she’s confronted with different past incarnations of herself in various mirrors. I wonder if Mrs. Carter was inspired by Justin Timberlake’s “Mirrors” music video. Reflective surfaces are certainly all the rage these days ;)
I love that Beyoncé included less-than-flattering versions of herself in the clip. That pink ensemble during her “Bootylicious” days is not good. “Single Ladies” and “Crazy In Love” are among others also included in the commercial. At the end of the ad, she says, “embrace your past, but live for now.” Deep B, deep.
Loving the snippet of the new track as well. “Grown Woman” is so much better than “Bow Down Bitches.” The song has a sorta “Lose My Breath” type beginning. Check out the commercial below.
Well, aren’t we popular. Jude Law is already the face of Dunhill and now has two more companies tapping him to front their ad campaigns. Coincidentally enough, both new creatives were snapped by photographer Peter Lindbergh. The 40-year-old is smart to cash in on his dashingly good looks, since he has an iffy track record at the box office.
Dior Homme Cologne is the latest collaboration with the French fashion house. The Contagion actor has appeared in numerous fragrance ads for the luxury brand. Wearing a basic white tee and sharp blazer, Law poses in a vintage convertible. It’s a simple and sophisticated creative which is perfect for a cologne ad. The shoot took place at the French Riviera. Hard life ;)
His second celebrity endorsement is for Vogue Eyewear. Also set in a vacation setting, the Brit exudes effortless cool showing off sunglasses from the Italian brand. Check out his ads for this company below.
After months of speculation, H&M made it official today. Beyoncé is the company’s new cover girl, replacing singer-songwriter Lana Del Rey who held that position for about a year. Not only is Bey fronting the ad campaign, but she worked on the new collection as well. H&M head designer Ann-Sofie Johansson revealed, “what makes these pieces even more special is that Beyoncé herself had input in the designs, and they are full of her own personal style.” The new collection is tentatively slated to hit stores in the beginning of May.
“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.” – Beyonce
Photographers Inez van Lamsweerde and Vinoodh Matadin better known as Inez & Vinoodh shot the print and billboard images in the Bahamas. The Swedish retailer unveiled the first image today with Mrs. Carter wearing the “key pieces you need for life in the sun this summer.” The ads will feature the tagline, “Beyonce as Mrs. Carter in H&M.” Obviously an attempt to tie her latest endorsement deal with her upcoming “The Mrs. Carter Show World Tour.” The campaign will also include a commercial directed by Jonas Akerlund and will feature a new track from B titled, “Standing On The Sun.” Check out the first image below.
Poor Audrey Hepburn. While fellow dead icons like Marilyn Monroe, Grace Kelly and Marlene Dietrich appeared with Charlize Theron in Dior’s J’Adore commercial, the Breakfast at Tiffanys actress rises from the dead to hawk milk chocolate. Not nearly as glamorous, but I’m sure pretty lucrative for her estate. Her children Sean Ferrer and Luca Dotti stated that their mother was a chocolate fan and would’ve been “proud” to be in the ad. Yeah, right!!! Lol.
The Hollywood legend is the new face of Galaxy chocolate. Hepburn is digitally resurrected using footage from her iconic flick Roman Holiday. She’s shown riding in a bus, but ditches it when she sees a hottie in a sleek convertible. The two then ride off enjoying the Almafi coast and Galaxy chocolate of course.
This isn’t the first time Audrey rose from the dead to shill product. Since her death in 1993, she’s appeared in ads for Gap and Ikea. I wonder what will be next. It’ll be interesting to see if this endorsement deal puts her in Forbes Top 10 Earning Dead Celebrities For 2013. She didn’t make last year’s cut. Check out the commercial below.