celebrity endorsement

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Over the years Cristiano Ronaldo has put his name behind major products including Emporio Armani, Nike, Coca-Cola, Tag Heuer and even KFC. He also launched his own underwear line, posing as the brand’s face and body. His latest endorsement is very bizarre to say the least.

Have a weak throat? Want to strengthen it? Then Facial Fitness Pao is the product for you. Only in Japan can a product like this exist. Watching people use the odd oral apparatus is quite hilarious. Sadly, Ronaldo never puts it in his mouth to demonstrate and only poses with it and uses his fingers to simulate the motion.

Personally, I’d rather use something else of Ronaldo’s to strengthen my throat ;) Check out the ridiculous commercial below.

check out the bizarre ad after the jump


When Rita Ora first burst on the scene, many compared her to Rihanna. With the blond wig, Ora looks remarkably a whole like Rihanna did on British Vogue back in 2011. Regardless, Rita looks absolutely stunning in the Fall/Winter 2014 ad campaign for Roberto Cavalli. I bet Calvin Harris is regretting dumping the 23-year-old pop star. Check out more photos snapped by Francesco Carrozzini below.

more photos after the jump


Bummed that Charlie Hunnam dropped out as Christian Grey in the film adaptation of Fifty Shades of Grey? Fear not. Calvin Klein has given his fans a taste with their new fragrance ad campaign.

Even though, all we see is his back while snuggled with supermodel Doutzen Kroes in the first photo, it’s beyond sexy. You can’t help but drool at every muscular curve of his back. Check out the accompanying commercial below.

watch the video after the jump


I hate to admit it, but I kinda like Gisele Bundchen’s cover of “Heart of Glass.” I’m not saying the Brazilian supermodel is the best singer in the world but her rendition of the classic Blondies tune is a massive improvement over her previous gig for H&M. She previously sang “All Day and All of the Night” by the Kinks for the Swedish retailer last Fall.

The 33-year-old stunner unveiled H&M’s upcoming summer ad campaign earlier today on Good Morning America. Royalties from the single will be donated to UNICEF for its work for education. Watch Gisele rock a leopard swimsuit while performing the 70s tune below. The beat is super slinky and sexy.

watch her performance after the jump


Michelle Williams must’ve been responsible for moving plenty of product for Louis Vuitton. The French designer brand has enlisted the Oscar-nominated actress to front another ad campaign. She last starred in their Autumn/Winter 2013 ads.

With her signature pixie cut, it’s not hard to see why Williams was invited to reprise her role as the face of LV. Michelle looks absolutely stunning in photos snapped by Peter Lindbergh and styled by Carine Roitfeld. Check out more photos from Vuitton’s Summer 2014 campaign featuring Williams posing with the brand’s highly-desired accessories.

check out more after the jump

Lupita Nyong’o Is Lancome’s Newest Face

In: Donovan, Fashion

Bravo to Lancome. I’m pretty certain there was a bidding war to snag the Best Actress Oscar winner to represent a cosmetics brand. It’s a no-brainer. The 31-year-old is stunning and exudes grace and elegance from every pore. Nyong’o shared the news in an Instagram video and released statement.

“I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,” the 31-year-old 12 Years a Slave Oscar winner said in a statement.

watch her announcement after the jump


The fashion force is strong with this one. Who knew Hayden Christensen was such a budding fashion designer? I had no idea he previously collaborated with RW&CO for their Holiday collection.

On the heels of that highly-acclaimed offering, the fashion label is excited to announce a second collabo with the 32-year-old actor. The 18-piece menswear capsule collection includes a casual range of shirts, shorts, tees and other Summer wear. It’ll be available to purchase in stores and online on May 8.

“It was exciting to take the creative process a step further and bring the summer collection to life,” Hayden said. “Style comes from how the clothes feel on you, and comfort was a key factor in creating this collection.”

In addition to moonlighting like a Project Runway contestant, Christensen is still making films. This year he has two films coming out- Outcast co-starring Nicholas Cage and American Heist with Jordana Brewster, Adrien Brody and Akon. Check out a behind the scenes clip of his new Summer line below.

watch the clip after the jump


I’ll spritz whatever Ian Somerhalder is selling and I’m sure I’m not alone. That’s exactly what Azzaro Pour Homme is banking on the second they tapped The Vampire Diaries actor to be their new face.

“I think that when a man wears fragrance, he instinctively knows that this is above all for the benefit of others. The intention of seduction is always there.” – Ian Somerhalder

The 35-year-old shot the fragrance campaign in Lake Como, Italy last July with Victoria’s Secret model Ana Beatriz Barros. At last, Azzaro is ready to unveil the finished product. Watch Ian working his best “Blue Steel” moves below.

check out the commercial after the jump

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