I like Beyoncé but by no means am I her biggest fan. Kelly Rowland was always my favorite Destiny’s Child member. But I have to give credit where credit is due. Bey’s new Pepsi commercial is all kinds of awesome.
The 31-year-old entertainer enjoys the beverage while rehearsing. Out of nowhere she’s confronted with different past incarnations of herself in various mirrors. I wonder if Mrs. Carter was inspired by Justin Timberlake’s “Mirrors” music video. Reflective surfaces are certainly all the rage these days ;)
I love that Beyoncé included less-than-flattering versions of herself in the clip. That pink ensemble during her “Bootylicious” days is not good. “Single Ladies” and “Crazy In Love” are among others also included in the commercial. At the end of the ad, she says, “embrace your past, but live for now.” Deep B, deep.
Loving the snippet of the new track as well. “Grown Woman” is so much better than “Bow Down Bitches.” The song has a sorta “Lose My Breath” type beginning. Check out the commercial below.
Given that Jay-Z is writing the score for The Great Gatsby, Beyonce’s involvement with the soundtrack shouldn’t come as a surprise. Bey will reportedly cover one of Amy Winehouse’s hits for the Baz Lahurmann film. She’ll be joining forces with Andre 3000 for the soundtrack contribution. The two previously worked on Beyonce’s 2011 single, “Party.”
Reportedly, Knowles’ duet with Andre 3000 will be a very different take on Winehouse’s jazz-y single. Considering Lurhmann’s past of incorporating music in Moulin Rouge and Romeo + Juliet, Beyonce’s inclusion in the film should be very interesting. Other artists rumored to be featured in the film’s soundtrack include Prince and Lady Gaga. Find out which Winehouse track they’re covering below.
After months of speculation, H&M made it official today. Beyoncé is the company’s new cover girl, replacing singer-songwriter Lana Del Rey who held that position for about a year. Not only is Bey fronting the ad campaign, but she worked on the new collection as well. H&M head designer Ann-Sofie Johansson revealed, “what makes these pieces even more special is that Beyoncé herself had input in the designs, and they are full of her own personal style.” The new collection is tentatively slated to hit stores in the beginning of May.
“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.” – Beyonce
Photographers Inez van Lamsweerde and Vinoodh Matadin better known as Inez & Vinoodh shot the print and billboard images in the Bahamas. The Swedish retailer unveiled the first image today with Mrs. Carter wearing the “key pieces you need for life in the sun this summer.” The ads will feature the tagline, “Beyonce as Mrs. Carter in H&M.” Obviously an attempt to tie her latest endorsement deal with her upcoming “The Mrs. Carter Show World Tour.” The campaign will also include a commercial directed by Jonas Akerlund and will feature a new track from B titled, “Standing On The Sun.” Check out the first image below.
I’m SO excited for Beyonce‘s new album and with a track titled “Bow Down,” I have a feeling the album is not going to disappoint. The superstar just released the track along along with “I Be On” and the two songs are believed to be the intro and outro to her highly anticipated Mrs. Carter album.
In the new track, Beyonce “I know when you were little girls / You dreamt of being in my world / Don’t forget it, don’t forget it / Respect that / Bow down, bitches.” She continues, “I took some time to live my life / But don’t think I’m just his little wife / Don’t get it twisted, get it twisted / Dis my sh*t / Bow down, bitches.” So good.
Beyonce is also busy preparing for her world tour and it’s also just been announced that her outfits will created by famed UK designer, Julien MacDonald. I have not doubt she is going to look freaking phenomenal on this tour. Get your first listen to “Bow Down” below!
Oh what the heck, I’m going there. In my last article, I mentioned I’m going through a breakup and I’m coming to realize that several other people I know are too so why not share my list with others. Spring Fever, I guess!
Over the past week, I put in the effort to dig up songs that really spoke to how I was feeling and really help you get through the angry part. Yes, I’m not listening to the depressing types of breakup songs that make you cry. I’m listening to the “eff you” type songs that help build myself back up. I’m sure many of you have had these songs on your playlist at one time or another when going through a breakup, while others may want to add them in right now if they’re going through it now. Enjoy!
For Beyonce’s debut as new Pepsi spokesperson, she pushed around a cart full of the beverage. For the newest promo artwork, she channels Marilyn Monroe and Campbell’s Soup. If you understand those references, then you clearly know your pop culture, or should I say pop art- an art movement popularized by Andy Warhol in the 1960s.
Beyonce is the latest to incorporate Warhol’s imagery for advertising. The 31-year-old singer is seen wearing bright pink lips, blue eye shadow and neon yellow hair in the ad. She wrote the following on her Facebook, “Pop Art inspires me to Live for NOW.”
I wonder if this new ad will re-ignite the controversy surrounding Beyonce’s $50 million deal. A few thought it was hypocritical for her to sign with Pepsi, given she’s worked closely with Michelle Obama with her health platform. As we all know, soda is a huge factor in the growing problem of childhood obesity. Where do you stand on the situation? Ponder that thought, while you check out Beyonce’s new ad below.
Who run the world? Beyonce. After her fierce Super Bowl Performance, Beyonce announced her Mrs. Carter Show World Tour to the world, complete with a pretty epic promo video. Now, there’s a two minute extended version and Beyonce looks incredible.
Before heading through the doors of her private chambers and into the great room (or ballroom), Beyonce gets the finished touches on her “royal” outfit. She then struts her stuff out the door with her entourage behind her. She briefly gazes as her Queen Bey self portrait before putting on a little visual performance with her crew, music provided by the DJ who is the court jester.
The video included highly anticipated new music from Bey and was created by O2, with Jonas Akerlund and Beyoncé herself. It’s set against a lavish backdrop portraying Beyoncé and her touring crew, including world famous dancers, Les Twins, as they’ve never been seen before. Check out the video below!
For those who missed Beyonce while she was preggers with Blue Ivy… be careful what you wish for. After having a relatively quiet year, the 31-year-old singer has been on a non-stop promotional blitz since the clock struck midnight at the top of 2013. From killing it during the Super Bowl halftime show, opening up to Oprah Winfrey, starring in an HBO documentary and gracing the covers of multiple publications, there hasn’t been any way to avoid Mrs. Jay-Z and it’s only February. I wonder what else she has in store for the remainder of the year.
Bey’s latest piece of publicity has her posing for The Gentlewoman. The Dutch magazine enlisted photographer Alasdair McLellan to snap the “Halo” singer in a series of beautiful black and white photos. While I appreciate the composition of the pics, I still much prefer those photos her publicist deemed unflattering from the Super Bowl. Those were EVERYTHING. Check out Bey’s latest fashion spread below.