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Before you decide what snazzy outfit to wear this New Year’s Eve, you might want to consider what to wear underneath. Depending on where you live, there are certain colors and/or patterns that are believed to bring good luck and prosperity. Who knew there were so many traditions below the belt to bring you good luck.

Underwear Expert enlisted model Jared North to highlight traditions from around the world. I kinda hate that I watched this since I’m somewhat susceptible to superstitions. In the end though, as long as I steer away from black, I should be okay. Or one could always go commando, right? Check out the informative vid below.

watch after the jump


I’ve mentioned it before and I’ll say it again. Garcon Model is one of my favorite brands of underwear to wear. They fit fantastically, look great and wash very well.

The company recently presented its new sportswear collection, the Elite Sport. The fashionable line balances function and flare with a new waistband, a sharp sporty look, and contrasting colours.

“We edited down to the essentials, then added a hint of athletic accents and modern colors that work in and out of the gym.” – Garçon Model

The Elite Sport is made of eco-friendly bamboo fabric that is ultra-soft, lightweight and extremely breathable. Bamboo is also the ideal fabric for underwear because it naturally deodorizes, and is extremely durable. So whether you’re heading to the gym or just out and about, this will become your staple underwear.

Porn sensation Jake Bass fronts the accompanying ad campaign snapped by Marco Ovando. Daniel Stilla, Greg Kelley, Kevin Danielczyk and Peter Ward also appear in the promo pics. Check out plenty more images below.

more pics after the jump


This is how you sell overhead showers. Hansgrohe taps Kult model Jason Morgan to highlight their new “Rainmaker Select” model. Sex sells!!!

Photographer Petra van Raaij snapped the American model in Balearic Islands, located off eastern Spain, enjoying an outdoor shower. Check out more images below of Morgan from the brand’s HansGrohe Calendar 2016.

more pics after the jump

Charlie By Matthew Zink Showcases Sexy New Model

In: Donovan, Fashion

Without fail, Charlie by Matthew Zink always seem to find the right model to show off their wares. Their latest showcase is no exception. Trevor Signorino is one fine looking stud.

As appealing as the red sports car is, I’m sure most of the brand’s customers would rather ride Signorino than the convertible :) Right? Check out more pics below of Trevor showing off his assets while he shows off the swimwear company’s latest styles.

more pics after the jump


Modus Vivendi really knows how to push their product this time of year? Who wouldn’t want to unwrap this sexy little package named Patric John. The underwear model is almost too much.

Tom Cullis snaps the stud modeling the brand’s holiday-themed line. I love me some plaid, so naturally I’m fawning over a couple of the styles, in addition to John’s plentiful assets. Check out more pics below.

more pics after the jump


Mitchell Wick looks at home on the beaches of Bali. As he should. With a body like that, I’m sure he’s enjoyed a few sandy beaches in his native Australia.

Wick rocks a colorful array of patterned swimwear from Teamm8 (love them) under the watchful eye of photographer Ronald Liem. Check out more pics below from the sizzling shoot found in the latest issue of Da Man magazine.

more pics after the jump


It’s all happened to us. We’ve all felt that need to re-adjust our goodies at what always seems to be the most inopportune time. Tommy John claims you can avoid that embarrassment with their line of underwear. No pinching. No bunching. No riding up, they promise.

Their cute new advert highlights several dudes falling victim to uncomfortable undergarments. The guy squatting down to realign things along with the teacher swivelling his hips cracked me up the most. Check out the video below.

watch the cute commercial after the jump


There are two things I can always get behind: good underwear and drag queens. Thankfully, one of my favourite local businesses has creatively combined the two in a unique line of products you won’t find anywhere else. Dirt Squirrel Co. recently released their Super Queens line of shirts and underwear and they are SO cute you’re probably going to want multiple pairs.

Inspired by local Vancouver Drag talent, the boys over at Dirt Squirrel set out on a mission to work with local drag queens to produce a fantastic line of products.

“In May, we began working with artist, Stephen Sadowski, running around the city taking photos of eight queens that would be given superhero personas: Carlotta Gurl, Conni Smudge, Jaylene Tyme, Raye Sunshine, Isolde N. Barron, Peach Cobblah, Jane Smoker and Beardoncé. While many people questioned our ability to gather eight queens and pull this off before Vancouver Pride, the hardest part was not being able to include more!”

Not only do these shirts and underwear feature local drag queens as superheroes but the products themselves are superheroes in their own right with partial proceeds benefitting two amazing local charities: YouthCO and The Vancouver Friends For Life Society. Recently, a party was thrown celebrating the launch of this new line that featured many of the Super Queens along with some other amazing local talent. Check out the video below…

promo code and video after the jump

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