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After months of speculation, H&M made it official today. Beyoncé is the company’s new cover girl, replacing singer-songwriter Lana Del Rey who held that position for about a year. Not only is Bey fronting the ad campaign, but she worked on the new collection as well. H&M head designer Ann-Sofie Johansson revealed, “what makes these pieces even more special is that Beyoncé herself had input in the designs, and they are full of her own personal style.” The new collection is tentatively slated to hit stores in the beginning of May.

“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.” – Beyonce

Photographers Inez van Lamsweerde and Vinoodh Matadin better known as Inez & Vinoodh shot the print and billboard images in the Bahamas. The Swedish retailer unveiled the first image today with Mrs. Carter wearing the “key pieces you need for life in the sun this summer.” The ads will feature the tagline, “Beyonce as Mrs. Carter in H&M.” Obviously an attempt to tie her latest endorsement deal with her upcoming “The Mrs. Carter Show World Tour.” The campaign will also include a commercial directed by Jonas Akerlund and will feature a new track from B titled, “Standing On The Sun.” Check out the first image below.

check out her first pic after the jump

If I didn’t know any better, I swear I was staring at a young Matt Dillon in this 80s-inspired fashion spread. James Franco’s chiseled features are the epitome of classic Hollywood handsomeness. With a clean face and a coiffed ‘do, Franco gives 80s realness for Bullett Media’s Spring issue. The look is a far cry from the cornrows, tatts and grill he sports in Spring Breakers opening wide this weekend.

Photographed by Frederik Heyman, the 34-year-old actor looks at home on the surrealist art deco set. It’s like he popped out of Ruthless People starring Bette Midler or from a Devo music video. In the issue, James talks about Franco the image, Franco the artist and Franco the ego. It’s the “Three Portraits of James Franco” which happens to be the title of the publication’s piece. Check out a few quotes and photos below.

On Being A Heartthrob

“I don’t know if I ever tried to break away from being considered a heartthrob. I actually think there are times when a role calls for you to look your best.”

more pictures after the jump

Vancouver-based yoga wear giant, Lululemon just can’t seem to catch a break over the past few weeks. Some serious allegations were made by the late Wilfried Knight in his blog posts before he took his own life (may he rest in peace), and now they’ve had to issue a massive yoga pants recall because one of their latest designs turned out to be see-thru. As a result of the recall, the company’s share prices have been falling.

Last night on Jimmy Kimmel Live, they made fun of the fact that women everywhere are facing a crisis that they don’t have expensive spandex-like pants to wear anymore and made a fake ad where people can donate to help get women new yoga pants. Without yoga pants, woman are forced to wear cardboard pants, bubble wrap pants, and yogurt pants because they clearly have no other options. “With your donation of $120 a day, you can put one woman in one pair of yoga pants,” they explain in the ad. Watch the funny clip below.

Video after the jump…

It’s the collaboration that keeps on giving. Jeremy Scott’s partnership with adidas originals began in 2008. His shoe designs became instant iconic bestsellers for the brand. Once again, the American designer creates eye-popping masterpieces. I totally want the totem pole-inspired high-tops. I just hope they don’t get pulled from stores like last season’s high-tops which came with plastic orange ankle cuffs. Civil right groups claimed they were racist since they resemble shackles- a symbol of slavery.

For the Spring/Summer 2013 collection, Scott looked at Native American imagery for inspiration. Several pieces feature heavily printed images of totem poles and eagles. Not everything has this motif however. Plaid is also very well represented. He mixes and matches prints perfectly for a track jacket and pair of sneakers. Speaking of footwear, Jeremy brings back his popular wings for certain styles. Though I would never wear them, the bear camo high-tops are totes adorable. Check them out and the rest of his outlandish and fun collection featuring ANTM judge and male supermodel Rob Evans.

check out the collection after the jump

What would Miranda Priestly say? I’m sure she wouldn’t approve of Stanley Tucci’s high-waisted jeans and wifebeater? Speaking of The Devil Wears Prada, did you know Tucci married co-star Emily Blunt’s sister Felicity last year? I had no idea.

I don’t know what I find more shocking about this vintage Levis commercial from the 80s. The fact that Tucci was once a former male model or that he had hair. For as long as I can remember, the 52-year-old always sported a shiny scalp. He suits it so well. In fact, watching him act all chachi with thinning hair as a leading man is a little odd. To me, he’ll always be the actor who plays memorable supporting roles in the aforementioned Prada flick, The Hunger Games, Maid In Manhattan and the classic Burlesque. LOL. Obviously, I kid with the last one. Check out Tucci’s Levis commercial below.

watch the commercial after the jump

Model Behavior: Adrien Kute

In: Donovan, Fashion, Totally GAY!

His last name says it all. I’m pretty sure Kute isn’t pronounced “cute“, but for argument’s sake, let’s say it does. After highlighting a major player (Arthur Kulkov) in the fashion industry last week for my Model Behavior post, I wanted to sex it up this week. Cold showers were invented for people like Adrien Kute. Several glances at his portfolio will definitely heat you up.

I first noticed this French model when he appeared in a swimwear editorial for AXN magazine last year. Since then, Kute popped up in a couple of international gay publications- DNA and Sensitif- both of which were photographed by Simon Le. Most recently, he appeared in Pulse Denver magazine showing off his Baskit while working out. Check out Adrien’s portfolio below. Be forewarned, there are plenty of swimwear and underwear photos. I couldn’t help it because I could only find a handful of photos with him wearing clothes. No Lie.

check out more pictures after the jump

Tyson Ballou For 2013 H&M Swimwear Ad Campaign

In: Donovan, Fashion

I can’t believe I haven’t featured Tyson Ballou on the site yet. Shame on me for ignoring the gorgeous American male model until now. What better way to introduce him to you than with his latest ad campaign. PS. He shows off some skin ;)

Once again, Swedish retailer H&M nabbed the 36-year-old to show off their new line. This time around it’s to showcase their swimwear. It features Ballou cavorting around at some peaceful beach resort. A model’s life is so hard ;) Tyson looks much better modeling these items than those après ski looks from their Winter collection. More skin, the better, I say.

Whether you’re more modest and appreciate board shots or dig the retro shorter styles, H&M has an option for everyone. All come in colorful checked patterns, bold colors or stripes. With daylight savings in full effect, Summer feels even closer than ever. I can’t wait. Check out the wide array of options below.

more photos after the jump

My post featuring promotional photos from MIA Fitness Team “The Lab” proved so popular, I thought I’d share a recent photoshoot starring one of the guys featured in those steamy marketing photos. I have no doubt Darian Alvarez was the primary reason why that post did so well. This former Honduran football player just oozes hotness from every pore and muscle.

Photographer Edwin J. Lebron was lucky enough to snap Alvarez. I don’t know how he kept his focus given that Darian was mere steps away, wearing just a black speedo and glistening all over the place. I know I couldn’t have. The photoshoot is for Lash magazine- fashion with a soul. If you haven’t seen the publication’s editorials before, you definitely have to. Lots of beautiful things to see. But first, check out Darian’s beach-y spread below. It’s muy caliente.

check out more photos after the jump

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