It’s hard to imagine that a high luxury brand would tap someone like Courtney Love to front an ad campaign given all her well-documented problems. But that’s exactly what happened and it’s not even the early 90s when grunge was all the rage.

Saint Laurent Paris (previously known as Yves Saint Laurent or YSL) picked the former Hole frontwoman along with three other rockers to star in their The Saint Laurent Music Project campaign. The French fashion house is going through a complete reinvention. Besides the name, which they rebranded in June 2012, they’re trying to move away from hip-hop.

Even though Love is probably the most well-known of the bunch, it’s clear that Sonic Youth singer Kim Gordon is the focus of the creative. Both Ariel Pink and Love have two images released and Marilyn Manson only appears in one so far. Meanwhile Gordon appears in a whopping five. Check them all out below.