First Annual YouTube Music Award Winners & Highlights

YouTube held its first annual music awards on Sunday night. I didn’t watch the live streaming event, but by all accounts it was one hot mess… but in a good way. The irreverent event’s unscripted structure perfectly suited the video-sharing website. After all, if they want to separate themselves from the rest of the pack, they have to stay away from being safe and too polished.

One widely-cited complaint about the categories was there was too much focus on established artists and not enough on rising ones. Given their calculations determining the nominations, that was nearly impossible. They base it on data over the last 12 months. However, once the nominees were in place, the winners were determined by votes on social media.

Eminem and Macklemore & Ryan Lewis walked away with awards. The biggest upset to some occurred in the Video of the Year category. South Korean girl group Girls’ Generation beat out the likes of One Direction, Lady Gaga, Miley Cyrus, Justin Bieber and many more. Check out all the winners below, along with highlights including performances by Lady Gaga, Eminem and more.

2013 YTMA Winners

Breakthrough of the Year

artists with biggest growth in views and subscribers

  • Macklemore & Ryan Lewis (WINNER)
  • Kendrick Lamar
  • Naughty Boy
  • Passenger
  • Rudimental

Response of the Year

    best fan remix, parody or response video

  • Lindsey Stirling and Pentatonix, “Radioactive” (WINNER)
  • Boyce Avenue (feat. Fifth Harmony) “Mirrors”
  • Jayesslee, “Gangnam Style”
  • ThePianoGuys, “Titanium/Pavane”
  • Walk Off the Earth (feat. KRNFX), “I Knew You Were Trouble”

Innovation of the Year

creative video innovations with most views, likes, shares and comments

  • DeStorm, “See Me Standing” (WINNER)
  • Anamanaguchi, “Endless Fantasy”
  • Atoms For Peace, “Ingenue”
  • Bat For Lashes, “Lilies”
  • Toro Y Moi, “Say That”

YouTube Phenomenon

songs that generated the most fan videos

  • “I Knew You Were Trouble” Walk off the Earth Feat. KRNFX (WINNER)
  • “Diamonds”
  • “Gangnam Style”
  • “Harlem Shake”
  • “Thrift Shop”

Video of the Year

videos with most fan engagement

  • Girls’ Generation “I Got A Boy” (WINNER)
  • Demi Lovato, “Heart Attack”
  • Epic Rap Battles Of History, “Barack Obama vs Mitt Romney”
  • Justin Bieber (feat. Nicki Minaj), “Beauty and a Beat”
  • Lady Gaga, “Applause”
  • Macklemore & Ryan Lewis (feat. Mary Lambert) “Same Love”
  • Miley Cyrus, “We Can’t Stop”
  • One Direction, “Best Song Ever”
  • PSY, “Gentleman”
  • Selena Gomez, “Come & Get It”

Artist of the Year

most watched, shared, liked, and subscribed-to artists

  • Eminem (WINNER)
  • Epic Rap Battles Of History
  • Justin Bieber
  • Katy Perry
  • Macklemore & Ryan Lewis
  • Nicki Minaj
  • One Direction
  • Psy
  • Rihanna
  • Taylor Swift

2013 YTMA Highlights

More YTMA highlights here.

  • Belladonna

    This Show was so good!!!!!!!!!!! Most of The Winners Were So unique unlike Most of the awards out today ( But I Love THE VMAS & The Brit Awards in the UK tho) lol & all kinds of people won witch was even better. And Gaga killed it with the song #Dope last night & Macklemore (who is like the best male hip hop person like ever) lol Won Breakthrough AND DID YOU SEE LINDSEY STIRLING PERFORM WITH THE VIOLIN AMAZING!!!!!!

  • Tom

    Girls Generation! Woo!

  • Kristopher

    Gaga killed it? lmao Something did die…