WestJet’s Brilliant Christmas Miracle Video


Absolutely brilliant. WestJet’s “Christmas Miracle” clip which debuted December 8th has amassed over 29 million views to date and counting. If you haven’t seen it yet, you simply must. For those who have, why not watch it again.

As passengers waited for a flight at Toronto Pearson International Airport and John C. Munro Hamilton International Airport, they were asked what their Christmas wish was from Santa Claus himself. During their flights, about 150 WestJet employees headed to Best Buy and other stores to purchase gifts and then wrap them up before the flights landed. While passengers waited for their luggage at baggage claim, wrapped gifts came down the carousel instead. Watching some of their reactions are truly priceless. They’re almost as funny as Oprah’s studio audience during her favorite things specials.

WestJet Vice President of Communications Richard Bartrem told Forbes that making this video was relatively cheap. “For a traditional commercial, you could spend well into the mid-six figures for the production alone,” he says, adding that this clip, brilliantly conceived by studio m, was “a mere fraction” of that. Lesson here is, if you ever see a giant box, always go up to it. You never know. Oh and I guess, the message of giving is also the takeaway 😉

WestJet Christmas Miracle: Real-Time Giving

WestJet Christmas Miracle: Santa’s Bloopers

  • 604brian

    You could only do this with we polite Canadians. We would never think of asking for things too expensive or out of reach. Think about what people would have asked for if this flight was between LA and NYC!
    Good marketing WestJet, but your staff are no where near this polite or happy.

  • mrkxndr

    Singapore Airlines did this a year ago. But they never got publicity for it. Done in good taste, to be honest. No false modesty.