Last night’s titillating “Victoria’s Secret Fashion Show” gave CBS executives a collective stiffy this morning. Naturally, you’d think it was due to the skimpy outfits the VS Angels wore down the glittered runway. Alas, I’m sure that partly helped, but execs love high ratings more than scantily-clad Glamazons. The Angels delivered in a big way. Not sure if Maroon 5, Nicki Minaj or Kanye West helped to inflate those numbers or if people were just in the mood for some T&A. Whatever the reason, I’m just glad that next year’s telecast is now a sure thing. If you haven’t checked out the recap of my 15 favorite outfits from the special, click here and do it now.
Typically, we don’t report on overnight Neilsen ratings, but I had to share this since I’m a huge fan of the yearly extravaganza. The annual event scored its best ratings since 2002. The hour-long show garnered a strong 4.6 rating in the coveted 18-49 demographic and attracted 10.3 million viewers. That number represents a whopping 35% leap from last year’s telecast. The show handily crushed everything last night and won the evening. CBS often wins the ratings war with regards to overall viewers but rarely wins the 18-49 demo. Last night, the network showed advertisers they too, can be young and hip.
CBS’ other shows also fared well. The network’s annual airing of the holiday classic, “Rudolph, the Red-Nosed Reindeer” scored 12.7 million viewers and a 4.0 rating. Sandwiched in between VS and Rudolph airings was a repeat of “NCIS“. On paper, all three shows airing back-to-back seems wacky but it somehow worked.
Over at FOX, “Glee” returned after a week off. It rose slightly since its last original airing to 7.8 million, 3.2 rating. On a side note, how much did you enjoy last night’s coming out of Santana? Loved the entire Lilith Fair vibe of the episode. Even Finn’s slow downed version of “Girls Just Wanna Have Fun” worked. By far, my favorite of his. “New Girl” (7.6 million, 3.6), and “Raising Hope” (5.3 million, 2.4) also returned to higher results.
On NBC, “The Biggest Loser” made a slight comeback to a 7.1 million, 2.4 rating. It rose 20% from last week’s poor showing. The uptick trend also applied to “Parenthood” which saw a 16% rise to 5.7 million, 2.2 rating.
Rudolph schooled Tim Allen over at ABC. His “Last Man Standing” saw a series low of 10.2 million, 2.4 rating. The 11% decline continued throughout the night. Both “Man Up” and “Body of Proof” saw series lows with (6.6 million, 1.7) and (9.4 million, 1.8) respectively.
Trailing the pack as usual was the CW. Even though “90210” saw a rise of 33% to 1.7 million, 0.8 rating, “The Ringer” was down to 1.4 million, 0.6 rating. The show’s fall finale certainly didn’t deliver. PS. How sad are you that Teddy Montgomery gave his swan song on “90210” last night? The show’s resident gay drove off into the sunset with his pseudo boyfriend to fight for gay rights. Talk about a happily
gay ever after ending.
What shows did you watch last night? I’d love to hear your thoughts on the episodes that aired yesterday evening. Sound off below.
- Victoria’s Secret 2011 Fashion Show: My 15 Favorite Outfits
- Adriana Lima Wears 2010 Victoria’s Secret Fantasy Bra
- My 10 Favorite “Outfits” From The 2010 Victoria’s Secret Fashion Show