Fans of Veronica Mars aka Marshmallows sure are a dedicated bunch. Even though the show’s been off the air since 2007, fans rallied to raise funds for a long-awaited movie in record time. Executive producer Rob Thomas (no that Rob Thomas of Matchbox Twenty fame) created a Kickstarter campaign hoping to raise $2 million in 30 days for the project. “Here it is. Our one shot to see a Veronica Mars movie happen. Kristen is in. I’m in. Let’s do it,” he revealed on the site. I’m sure not even he or Kristen Bell expected to reach that goal in just 11 hours. As of publish time, they’ve raised $2.5 million from 41,000+ backers.
“My mind is blown. I’ve been fantasizing about this and had to tell myself, ‘Stop it, Rob, you’re being silly. You’re setting yourself up for disappointment,’” the Rob Thomas tells EW. “And now today has exceeded the wildest pipe dream I let myself entertain. Holy cow. We better make a good movie. These amazing fans have stepped up. We better deliver.”
If you want to donate to the project, there’s still time. That said, all the unique offerings are all taken. If you wanted a speaking role, be an extra, attend a party in the Hollywood Hills or have Kristen Bell record your outgoing voicemail message, you’re out of luck. But if you want other actors to record a message or signed memorabilia, those are still available. Check out Rob Thomas and Kristen Bell’s video plea below.
In a previous interview with Entertainment Weekly, Thomas revealed the movie’s plot would involve a murder, mystery and a high school reunion. If all goes well, the movie will film this summer and released in early 2014. Warner Bros. Digital Distribution has agreed to put the movie into production and pick up the tab for marketing, promotion, and distribution. Check out their official Kickstarter profile.
Were you a fan of Veronica Mars when it aired on The UPN? Do you think the success of this fundraising campaign will start a trend for rabid fans of other cult shows? With fans backing projects, it really gives artistic freedom to the director and actors. No pushy studio execs or pushier financial backers to deal with. Sound off below.