I can’t believe I haven’t featured Tyson Ballou on the site yet. Shame on me for ignoring the gorgeous American male model until now. What better way to introduce him to you than with his latest ad campaign. PS. He shows off some skin ;)

Once again, Swedish retailer H&M nabbed the 36-year-old to show off their new line. This time around it’s to showcase their swimwear. It features Ballou cavorting around at some peaceful beach resort. A model’s life is so hard ;) Tyson looks much better modeling these items than those après ski looks from their Winter collection. More skin, the better, I say.

Whether you’re more modest and appreciate board shots or dig the retro shorter styles, H&M has an option for everyone. All come in colorful checked patterns, bold colors or stripes. With daylight savings in full effect, Summer feels even closer than ever. I can’t wait. Check out the wide array of options below.