Tyra Banks is once again spreading her wings. She’s already found success in modeling, reality television, publishing, film and even academia. Remember when she attended Harvard Business School and even taught classes at Stanford University? The 45-year-old multi-hyphenate is setting her sights at something I never would’ve expected. She’s opening a theme park ya’ll.
That’s right folks. Tyra is getting in the amusement park business. She’s set to create an attraction titled Modelland, after her 2010 young adult novel inspired by her life. Reportedly, it’ll be located in a multi-level 21,000 sq. ft space in Santa Monica Place. It’ll feature shops, dining destinations, interactive entertainment and much, much more. Apparently, it’s been in the works for the past ten years. She dished more to WWD.
“It’s my calling to bring modeling to the masses,” explained Banks to WWD. “I created ‘Top Model’ to expand the definition of beauty based on my own pain of being told ‘no’ that I couldn’t do something because I’m curvy or I’m black. My empathy for women in general increased through the experience. And now with Modelland, I’m taking it 10 steps forward, giving people the opportunity to engage with the elusive world by opening it up to everyone. Men, women, families, all generations can come and enter this model world for a day, have a fun shopping experience, and an eventful meal. This will be the first of many.”
“This is not a pop-up,” the model-preneur added. “It’s a permanent attraction anchoring the mall. I’m inspired by Disneyland, a place I went to a lot as a child. There is a storyline I have been working on for a year. Anybody can enter and feel like a model.”
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My dream for you will soon be a reality. #ModelLand. A place where everyone can be a model. A place where all beauty is celebrated. I can’t wait for you to Step Into Your Light. Head over to Model-Land.com to sign up for more information. Link in bio. #ModelLand @modelland
Anyone old enough to remember the themed Nineties-era Fashion Café at Rockefeller Center, Modelland will not resemble that at all. This will be void of all things kitschy. “They really missed the mark with that,” said Banks about Fashion Café.
I wouldn’t fly down specifically for it, but if I was visiting the Los Angeles area, I might drive out to Santa Monica to check it out. Would you visit Modelland? Weigh in below.
To keep up to date with the progress of Modelland, head over to the official website.