He’s given men impeccable suits, stylish specs, fierce footwear and pretty soon you can add makeup to that list. This Fall, Tom Ford plans to expand his makeup line to include products for men, most notably concealer. It always surprises me that some of the least likely guys you’d expect, have a cosmetic product or two in their toiletry bag.

His upcoming line for men will include nine multifunctional skin-care and grooming products. The aforementioned concealer along with a face cleanser, moisturizer, eye treatment, purifying mud mask, bronzing gel and more. I’m curious to check out his products. Ford also plans to add two new fragrances to his Private Blend collection, which will launch along with the grooming line.

Ford isn’t the only one getting into the men’s makeup game. Marc Jacobs is also throwing his hat in the ring with a forthcoming makeup line, which includes unisex products. Let the battle begin.

Do you use any makeup products? Do you think either Jacobs or Ford will succeed in their new ventures? Sound off below.