Last month, I first shared Tom Ford’s plan to expand his makeup line to include products specifically for men. The line will feature nine products including moisturizer, cleanser, a mud mask, concealer and bronzing gel. Two new fragrances will also be added to the unisex Private Blend collection. The skincare and grooming line won’t be available til Autumn but we have our first look at the lucky model chosen as the face of Ford’s latest venture.

Meet Juan Betancourt. The 6’3″ model, represented by Wilhelmina Models, is the perfect choice to front the ad campaign. In addition to kicking off the designer’s new products, he’ll also appear alongside Oli Tyler and Conrad Bromfield for Ford’s Autumn/Winter eyewear campaign. Clearly, Tom has a hard-on for Juan. I don’t blame him. This Cuban is all kinds of sexy. Check out more images of him below.