What’s better than Thom Evans fronting D. Hedral’s print campaign? Watching the 28-year-old former rugby player running in slow motion on the beach wearing skimpy swimwear. That’s what. Dude could easily land a part in a Baywatch reboot. Based on all the remakes Hollywood is greenlighting lately, I fully expect one based on the iconic lifeguard series to come soon.
Evans is joined by Paolla Rahmeier for a fashion film directed by Daniel Jaems. Titled “La Sirena” (The Mermaid), the story follows the young lovers as they explore the fragility and vulnerability of loves beginnings, set on the stunning beaches of Barbados. The film is also being used to promote the opening of D. Hedral’s new flagship store at 38 Neal Street, Covent Garden, London. Watch the visual feast below.