Typically, Labor Day long weekend brings in relatively low box office numbers. People usually opt out of seeing a movie in favor of enjoying the last weekend of the summer. So while beaches, parks and campgrounds are busy, movie theaters are not.
With that said, The Possession, which was produced by Sam Raimi, scared up $17.7 million making it the second-highest Labor Day opening ever. Rob Zombie’s 2007 remake of Halloween still holds the crown with $26.3 million. The Possession gives movie studio Lionsgate three weekends in a row with the top movie.
Coming in second place was Shia LaBeouf and Jessica Chastain’s drama, Lawless. The Prohibition-era film walked away with $9.6 million. A couple of action films came next with The Expendables 2 and The Bourne Legacy taking in $8.8 and $7.2 million respectively. In the fifth slot is Paranorm adding another $6.5 million to its total.
Proving you should never open a kids movie during Labor Day weekend is Oogieloves In The Big Balloon Adventure. The film earns the distinction as having the WORST wide-release opening ever. With just $448,000 in sales receipts, the film averaged a embarrassing $207 from 2160 venues. That’s like 20-30 people for each screening. LOL. Poor Toni Braxton. Her heart keeps “unbreaking“. Reportedly, the film cost about $50-60 million to make. Check out the rest of the Top 10 below.