Toronto has been pumping out the they gay promo videos lately. First there was the PridePump2000X, then the Pride Workout Challenge, now “The Gay Who Wasn’t Gay Enough”. In the video below, advertising firm Herderson Bas Kohn created a short film for Muddy York Rugby Football Club to use as a recruiting tool. Lino DiNallo, the senior copywriter for Henderson Bas Kohn (and also a member of the rugby club and the team’s director of marketing & media) had this today in the video release:
“Our community has so many stereotypes and perceptions of what defines ‘gay’ that, frankly, many guys just don’t fit into. Try as we might, we either can’t live up to these expectations, or simply can’t be bothered. Hell, I tried synchronized swimming. It was fun, but I failed miserably. And that’s okay – it was an important part of my journey.”
The film is said to be inspired by some of the players’ true stories and is about one man’s quest to find himself. It’s quite clever! I love the sign that the main character first sees that reads “Join Toronto’s Gay Rugby Team (this is not a porno audition)”. LOL. And who ever said there wasn’t anything gay about rugby…well, the video addresses that too.