Gap’s ‘Love Comes In Every Shade’ Holiday Ad Campaign

The Gap unveiled it’s 2012 Holiday Global Ad Campaign a few days ago, but just in case you haven’t seen it, here you go. I can’t even recall the last time I stepped into a Gap store. Probably, when the company had the best commercials around? Remember their “Khaki Swing” and “Mellow Yellow” ads. While not on the same level as their ads in their hey day, the recently debuted one is pretty dang adorable. “Love Comes In Every Shade” highlights various kinds of love from familial to love for pets, and everything in between.

“This campaign features some well-known actors, musicians and their loved ones, all wearing clothes from our new holiday collection,” said Seth Farbman, Gap’s Global Chief Marketing Officer. “Their personal relationships help remind us that every family is unique and often goes beyond just those we’re related to—it also includes the people we share our lives and deepest passions with. This campaign celebrates these diverse, optimistic views on family and the many forms love can take.”

Some of the celebrities enlisted include the cast of NBC’s new sitcom The New Normal displaying ‘Modern Love‘. A few of my other favorites include Rufus Wainwright posing with his husband for ‘Newlywed Love‘, Jack Huston with his dog Orso representing ‘Puppy Love‘ and rapper Nas with his dad showing ‘Fatherly Love‘. Check out all of The Gap’s shades of love below.

Fatherly Love

Rapper Nas and his father, blues musician Olu Dara

Married Love

Musician Rufus Wainwright and artistic director Jörn Weisbrodt

True Love

Michael J. Fox and his wife actress Tracy Pollan

Puppy Love

Actor Jack Huston and his dog Orso

Best Friend Love

Director Gia Coppola and actress Nathalie Love

In Love

Actress Diana Garcia and musician Greg Rogove

Sibling Love

Musicians The Atomics

  • Peter

    did the gay love not make it into the TV ad? typical.