texting-while-driving-psa-wales

This is a British PSA out of Gwent, Wales about texting while driving. It’s really graphic and view discretion is advised. Although it is very intense, I feel that it really puts things into perspective. Is texting when your driving worth risking the lives of your friends? Your family? Other drivers? People’s parents? Peoples kids? Was the text that important? Is it worth the risk of living as a vegetable for the rest of your life? Texting, drinking, eating, fiddling through music, whatever the distraction, it really isn’t worth it. I’m not saying I’ve never done it, but I wouldn’t say that I do it anymore. Getting into an accident is scary enough when it isn’t even your fault. You don’t need to increase your chances of getting into one by doing something stupid.

The Gwent police department in Wales decided to address the dangers of texting while driving with the help of filmmaker Peter Watkins-Hughes. The title is “COW – The Film That Will Stop Texting and Driving. It is named after the character Cassie Cowan, the name of the character in the short film/PSA that causes the lethal chain of events.

300 Drama students had auditioned to be in the film that included local police cars, ambulance, and helicopters. The Chief Constable Mick Giannasi said that it was the department’s intent for the PSA to reach a larger audience than just Wales. They were successful.

This film will save lives.

What are your thoughts on the video? Were you affected?

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