The days of ordering a side of breadsticks with your pizza is over. Now, you can order a side of Taylor Swift. You may think I am crazy but unfortunately, it’s the truth. Taylor and her camp have teamed up with Papa John’s Pizza to help promote her upcoming album, Red. It looks like the snack the crew had during their brainstorming meeting for marketing and promotion got the better of them and amalgamated the two.
Better Ingredients. Better Pizza. Better Music? Debatable. Curious on this new partnership? Here is what you can expect from the two’s promotional deal:
Papa John’s is offering customers the opportunity to engage with the brand and Taylor’s new CD through a variety of channels, including the ability to purchase Red and a large one-topping pizza for $22 in-store or at www.papajohns.com beginning Oct. 22.
Available now at http://www.papajohns.com/taylorswift/, customers can sample Taylor’s latest video on “Papa’s Pizza Party Playlist,” shop for Taylor merchandise packages, and enjoy a 25 percent savings on regular menu priced orders through the limited-time “Taylor Swift Pizza Party” offer, using the promo code 25RED for online orders.
Papa John’s is also sponsoring the “Taylor Swift Worldwide Radio Remote,” bringing Taylor to fans across the country live from Nashville on Oct. 26. More than 70 radio stations will participate and provide fans with the opportunity to win “Taylor Swift Pizza Parties” from Papa John’s. Taylor said, “I’m excited to be partnering with Papa John’s for the launch of my album, Red. I love the idea that fans can order my CD with their pizzas.” What do you think of this cross promotion? Sound off below.