Power couple Swizz Beatz & Alicia Keys have teamed up for their latest music video in conjunction with the Reebok Classics’ 2011 Reethym of Life campaign. Taking a complete 180 from their usual hip-hop and R&B roots, the two throw out a dance floor track to get everyone moving in your sneakers. However, the track and the video are not my favorite.
The video itself features Swizz and Alicia jamming out on a neon lit platform with many lights swirling around them. Below, a conglomerate of dancers and party goers who in the end, display flags from all over the world, creating that international party the two speak of. The video does feature one moment I enjoyed where a dancer is stuck in a glass box and Swizz revs up his car to head straight for him. I’ll let you watch the video to see what happens.
While some may like the new style of track for the two, I think the two should stick to what they are used to. Hopefully the two can make some good coin for the campaign though. Maybe I just need to hear the track in a club with some bass to change my mind.