With exception to scoring the half-time gig or playing in the Super Bowl itself, snagging the coveted timeslot after the big game is the next big thing. The network airing the annual event can either launch a new show or give a big promotional push to an existing one. Considering all the eyeballs that stay tuned in, a show can truly benefit from the exposure.
Last year, CBS used the huge platform to give then-freshmen series Elementary a helping hand. The detective drama netted 20.8 million viewers. The year before that, NBC used it to premiere the second season of The Voice to an impressive 37 million viewers. Before that, FOX gave the honor to Glee’s “The Sue Sylvester Shuffle” which scored 26.8 million eyeballs.
Other previous lead-out shows include Grey’s Anatomy (ABC, 2006), Alias (ABC, 2003), Malcolm In The Middle (FOX, 2002) and Friends (NBC, 1996). The latter scored the biggest numbers in recent memory with over 52 million staying for a cup of coffee with the Central Perk gang. Find out this year’s lucky recipient below.
This year, FOX is going for a two-fer. Instead of supersizing an episode, much like NBC did with Friends years ago, FOX is pairing up two of their sitcoms. They’ve gone with the combo of New Girl and freshman series Brooklyn Nine-Nine.
“It’s exciting to see that both critics and fans love Brooklyn Nine-Nine as much as we do,” said Fox entertainment chairman Reilly. “With Andy and Andre out in front of this incredible ensemble, it feels like this show is going to be around for a long time.”
Personally, it’s an odd choice. Given that the demo of those watching the game are males, I’m surprised FOX went with New Girl. Though not critically-acclaimed, it makes more sense to pair up Brooklyn Nine-Nine with Dads. Both have humor that frat boys will eat up. Perhaps, FOX could’ve used the opportunity to launch their new sci-fi show Almost Human. You can’t get more guy-friendly than that.
What do you think of FOX’s decision? Which show would you give the coveted timeslot to? Weigh in below.