Scotiabank AIDS Walk for Life: Talk Up the Walk!

TALK UP THE WALK!
We are pleased to announce this year’s star-studded lineup for the pre- and post-Walk entertainment. Juno award-winner Jully Black will headline this year’s Scotiabank AIDS Walk for Life Toronto. The lineup also includes Diggy from Down With Webster on the turntables, as well as DJ Sumation and drag persona Sofonda Cox. Our inaugural Walk Hero program was also launched this week, with 14 outstanding citizens, artists and celebrities already confirmed.

2011 CAMPAIGN HITS TORONTO’S STREETS AND SUBWAYS
In Toronto: 1 in 3 new HIV diagnoses are among youth under 30, 1 in 5 gay men live with HIV, and 1 in 5 new HIV diagnoses are among women. Don’t Just Stand There! Join the Fight Against HIV/AIDS!

WALKER INCENTIVE PACKAGE ANNOUNCED!
Click here for further details and conditions.

PICK UP YOUR FEET AND COLLECT PLEDGES!
Every donation makes a difference, so remember to ask your family and friends to support you in the Walk.

HOW TEAMS MAKE A DIFFERENCE: M·A·C’S STORY

M·A·C Cosmetics is a world leader in the fight against HIV/AIDS and one of the major supporters of the Scotiabank AIDS Walk for Life Toronto. The company’s corporate matching gifts program doubles the funds raised by M·A·C employees.

This year, the M·A·C Toronto team raised its goal by $10,000, demonstrating their steadfast commitment to the Walk.

2010 Goal: $15,000
2010 Funds Raised: $19,129.50 x 2 = $38,259
2011 Goal: $25,000
Accumulated fundraising total (1998-2010): over $200,000

How was the M·A·C team formed?
“M·A·C has been part of the Scotiabank AIDS Walk for Life since 1998. The AIDS Walk is something we look forward to every year. It’s an event that not only creates team spirit but allows M·A·C employees to show their heart and soul in support of ACT.

M·A·C employees all over the world are extremely committed to raising money for the M·A·C AIDS Fund through the sale of Viva Glam; they are also heavily involved with fundraising for HIV/AIDS organizations in their local communities through AIDS Walks all across North America. We are proud to be part of the AIDS Walk and look forward to another successful fundraising year!”

What’s unique about the M·A·C team?
“The M·A·C team is unique because every dollar we raise is matched by the M·A·C AIDS Fund. This is true for all AIDS Walks in North America that have a M·A·C team! Plus, have you ever seen the M·A·C team at the Walk? We are the only team that stops to re-apply our lipstick halfway through!”

How do you plan to achieve this year’s goal?
“We are aiming to get more retail and corporate staff out as walkers, and work harder to get more sponsors, which means more sponsorship dollars. There will also be bake sales happening within our corporate offices and internal contests with incentive prizes for the top fundraisers. We will provide all of our walkers with as much support as possible to help reach our ambitious goal!”

Thank you M·A·C for your ongoing commitment to the Toronto Walk and ACT.