The concept of this commercial is hilarious and you can’t help but laugh as it just keeps on getting more intense. Way to make Science fun, Vancouver! I normally expect something like this from a European country like Sweden, but no, this one’s in my own back yard.
Here’s Rethink’s description of their ad: “Rethink’s newest spot for Vancouver’s Science World treats us to some octogenarian eye candy. Shot in a real-life hernia hospital (sexy!), it teaches us all how to love. And some science.”
Without giving too much away, check out the 30 second commercial for yourself.
I scream, you scream, we all scream for….
“Vanilla is the most erotic scent to older men….We can explain.” – Science World
Science World is a hands-on science centre offering entertaining education to families in Vancouver, British Columbia. In addition to the hundreds of interactive exhibits featured in the galleries, Science World is also home to the Alcan OMNIMAX Theatre and the Science Theatre. Science World is a vital, non-profit community resource that celebrates curiosity, creativity and the thrill of learning by promoting exploration of the arts, sciences and technology.
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Chad Kabigting
Copywriter: Rob Tarry
Producer: Ann Rubenstein
Director: Benjamin Weinstein
Editor: Don MacDonell
Audio: Wave Productions
Aired: November 2009