Gladiators came out in full force for the Season 3 premiere of Scandal last Thursday. The ABC political drama roared back with a series best. It was up 71% over its year-ago season premiere and surpassed its previous series highs by 13%. The only show that fared better that night was CBS’ The Big Bang Theory. Looks like Olivia Pope isn’t just top dog in Washington, D.C. but on the Twitter-verse as well.
Nielsen in conjunction with SocialGuide began a new metric last week, tabulating the number of people tweeting about TV programs and the audience of people who actually view those Tweets. With social media becoming such an integral part of viewing, due to all those hashtags popping up on the bottom corner of the screen, it only makes sense this new chart exists. You can thank Pretty Little Liars for starting this trend.
Topping the first ever Top 10 chart, is none other than Scandal. The show notched almost 713,000 tweets in the seven hours before, during and after its premiere. Those tweets reached an audience of roughly 3.65 million unique Twitter users. Miley Cyrus dominated the next two spots with her MTV documentary and guest host stint on Saturday Night Live. Find out how many tweets she generated and the rest of the Top 10 below.
What do you think of this new metric? Do you tweet while watching your favorite show? If so, which shows do you love tweeting about? Sound off below.