Looks like someone is entering the family business. Nope, not the world of professional soccer or becoming a girl power ambassador. Rather, posing in front of the camera hawking merchandise for the highest bidder. That’s right. The lucrative game of celebrity endorsements. David and Victoria Beckham’s middle son, Romeo (10), is one of the stars of Burberry’s Spring/Summer 2013 ad campaign. Wearing a tan trench, Romeo appears alongside models Edie Campbell and Cara Delevigne in the newly-released photo.

Romeo isn’t the only celebrity kid recently to follow in his parent’s footsteps. Earlier this year, Cindy Crawford’s look-a-like daughter Kaia Gerber fronted Young Versace’s campaign. While Cindy later decided to put her daughter’s modeling career on pause til she gets older, I don’t think the Beckhams will follow suit. Thems love the camera and the glaring spotlight. I fully expect Romeo and his siblings, especially sister Harper, to join the game in the following years. Check out Romeo’s adorable ad below.

What do you think of Romeo’s Burberry ad? Do you think David and Victoria should allow their son to continue modeling or should they pause it like Cindy did for her daughter? Sound off below.

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