Over the summer, MAC Cosmetics revealed that Nicki Minaj and Ricky Martin would be the new faces for their VIVA GLAM ad campaign. The duo took over the reins from the Fame Monster herself, Lady Gaga. Martin becomes the third male to represent the brand following Elton John (2001) and Boy George (2004). Minaj on her part was brought on board after her limited release Pink Friday lipstick became an instant bestseller. The lipstick was sold for $14 during its initial sale, but can now be found on eBay for as much as $79.
With Martin’s recent coming out and impending wedding, and Minaj’s proven track record with the company, the decision to bring them on board to raise money for the company’s MAC AIDS Fund was a no-brainer. The foundation uses the monies raised to help with prevention, treatment and education of HIV and AIDS. Since the charity’s launch in 1994, an astonishing $224 million has been raised. No doubt, with Nicki and Ricky on board, that total will only rise.
MAC unveiled their first promo picture featuring their two new celebrity endorsers today. Shot by famed photographer David LaChapelle, the visual shows Minaj looking like an urban Harajuku Barbie on all fours riding a motorcycle, while Ricky Martin holds up a giant lipstick. Can’t get any butchier than that. LOL. The $14 lipsticks dubbed Viva Glam Ricky and Viva Glam Nicki will go on sale in February with 100% of the proceeds going to fight HIV and AIDS.
Nicki Minaj for OPI Promo
In other related Minaj news, the MC is lending her name and music to a line of nail polish. Nicki has teamed up with OPI Nail Lacquer to promote a bunch of new colors named after song titles from her “Pink Friday” album. You can purchase “Super Bass Shatter”, “Metal 4 Life” and “Fly” to name just a few in 2012 when they are available for sale. Check out a behind the scenes video below. I’m sure a line of Nicki hair dye is heading our way soon. Two snaps for landing so many endorsement deals.