As you may or may not know, I used to work for Ginch Gonch. After working there for three years and wearing nothing but Ginch Gonch during that time, when I left the company to start masc, I stopped wearing Ginch altogether as I hadn’t worn a different brand for three years – that is until recently.

I’ve recently started wearing Ginch Gonch again and I almost had forgotten how comfortable they are. They are 95% Cotton and 5% Lycra, a perfect blend. So long as you have the right size, I find that you never get wedgies and never had to readjust. They enhance your assets and of course the designs are truly unique and definitely started a trend in the underwear industry, away from tighty whities. Here’s a little info on their new collection…

In keeping with Ginch Gonch’s motto, ‘Live Like a kid’, we wanted to create a collection that would appeal to people’s inner child and get them feeling nostalgic and playful,” said Ginch Gonch’s Director of Noodles & Doodles (Art Director), Eric Bergeron. “When you think of motor sports, you think of dirt, grease, sweat and all of that sexy ruggedness that comes with it. What bikes are really all about is letting loose and having fun, in the Ginch Gonch way.

In addition, their website is totally revamped and there are a lot of really fun sections within the site. Ginch Gonch is based in Montreal now and there is a whole new team of fun and creative people taking the company to the next level. They even started a website called www.nomoretightywhities.com that you should definitely check out.

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