Personally, I love me a gingy. I find freckles extremely adorable. If you’re not a fan of redheads, I bet this new exhibit in London’s East End will change your mind. Prince Harry has nothing on these sexy British gingers. Photographer Thomas Knights teams up with the Anti Bullying Alliance in hopes of presenting the redheaded male as the ‘ultimate’ alpha male and sex up their overall image. This season, red is the new black.

In the UK and throughout the world, being ginger and male comes with many stigmas attached. Many are bullied at school and for some, even later in life.

As far as I can see, no one has focused (or noticed) the huge, polarised gap between the way our society perceives red headed women (often the ultimate woman – think Jessica Rabbit) and red headed males (often emasculated and de-sexulised in film and TV – no Hollywood heroes – no leading men).

No other hair colour has this level of gender inequality in any society, and RED HOT holds a mirror up to the preconceived limitations we put on the red headed males.

Essentially, what I’m doing is creating an exciting and revealing exhibition showcasing a positive outlook on the red-haired male, and aiming to re-brand the ginger male stereotype along the way. – Thomas Knights

Obviously being a ginger himself, Conan O’Brien felt slightly slighted that he wasn’t included in the Red Hot exhibit. For one, he’s not British and secondly, I dare you to say you’d rather with Conan than any of the following guys. Check out the army of sexy redheads below. They range from strawberry to full on crimson. Be sure to state which one you find the hottest in our comments section afterward.

Conan O’Brien Joins Ginger PSA

Tom Mcnally

Jake Barratt

Jake Hold

Marc Goldfinger

Boyd Alexander

Johnny Burt

Mark Peacock

Oliver John Dale

For more pictures, head over to the official Facebook Page.