Holy death-defying Batman. Not content to showcase his new Fall 2013 collection in typical fashion, Paul Smith headed to the French Alps to film his breathtaking new campaign.

With the help of director Sébastien Montaz-Rosset and slackliners Antoine Moineville and Tancrède Melet, the English fashion designer showcases this season’s trousers, shirts and underwear as the two adrenaline junkies precariously pop peak to peak. At times, there is nothing but rope and boxer briefs keeping them from falling.

While the guys are shirtless, it’s not their bodies that you’re marveling at. Rather it’s their eye-popping daredevil antics. Really a push-up on a rope in between mountains? Really? My hands were sweating at the mere thought of some of their stunts. I’m chicken just riding a few rides at Disneyland. This takes advertising underwear to dizzying new heights.

Paul Smith | Underwear Autumn/Winter 2013