The United Kingdom’s Advertising Standards Authority (ASA) has determined that a commercial for web hosting firm Dreamscape Networks is too racy for television and banned it. They came to this decision after receiving complaints that it was “sexist and “degrading to women.” Ummm, isn’t that the former Baywatch star’s entire brand???
“The ASA understood that the ad was intended as a parody of a mundane business meeting and was intended to be humorous and light-hearted. Whilst we noted Dreamscape Networks’ and Clearcast’s comments about the female characters being portrayed as strong, confident business women, we considered that they were also portrayed sexually throughout the ad, not just during the fantasy sequence,” the ASA said in its ruling. “Although the fantasy scene, which we considered was sexually suggestive, was limited to Adam’s imagination, we considered it gave the impression that he viewed his female colleagues as sexual objects to be lusted after. Because of that, we considered the ad was likely to cause serious offense to some viewers on the basis that it was sexist and degrading to women.”
The commercial features Anderson dressed up as a sexy executive with her ample assets in plain sight of one of her of male colleagues. When another female asks Pamela if she wants cream, the horny male begins fantasizing about the two women stripping down to their gold bikinis while being splashed with cream.
For me, the most questionable thing isn’t the two women rubbing their titties and butts together in slow motion, but rather the context. Perhaps this is a silly question, but why is the UK banning a commercial that’s enticing viewers to purchase a .com.au domain? Am I the only one who finds it odd that this Australian ad was supposed to air in the UK? Check out the racy clip below and see if you think it’s too sexy for television.
What do you think of the commercial? Is it sexist and “degrading to women?” Do you think it would receive the same amount of complaints if it were two men getting splattered by cream? Sound off below.