With the US presidential election taking place next year, the timing for this political flick couldn’t be any more perfect.
Our Brand Is Crisis is based on the 2005 documentary film of same name by Rachel Boynton. That project put the spotlight on American political campaign marketing tactics by Greenberg Carville Shrum (GCS) in the 2002 Bolivian presidential election. George Clooney, who co-produces the new film, takes a comedic-dramatic approach to the events of that docu film.
Sandra Bullock plays Jane ‘Calamity’ Bodine, a political consultant who retired after a humiliating setback. She comes out of retirement to help an infamous Bolivian president get reelected. Billy Bob Thornton plays her rival, another political strategist. Anthony Mackie, Scoot McNairy, Zoe Kazan and Ann Dowd round out the cast.
Our Brand Is Crisis heads to the polls on October 30, after debuting at TIFF later this week. Check out the trailer below.
Our Brand Is Crisis Movie Synopsis
A Bolivian presidential candidate failing badly in the polls enlists the firepower of an elite American management team, led by the deeply damaged but still brilliant strategist “Calamity” Jane Bodine (Bullock). In self-imposed retirement following a scandal that earned her nickname and rocked her to her core, Jane is coaxed back into the game for the chance to beat her professional nemesis, the loathsome Pat Candy (Billy Bob Thornton), now coaching the opposition. But as Candy zeroes in on every vulnerability – both on and off the campaign trail – Jane is plunged into a personal crisis as intense as the one her team exploits nationally to boost their numbers. Dramatic, rapid-fire and laced with satire, “Our Brand is Crisis” reveals the cynical machinations and private battles of world-class political consultants for whom nothing is sacred and winning is all that matters.
Our Brand Is Crisis Movie Trailer