After two years stuck in the runner-up slot, Oprah Winfrey returns to the top of the heap. For the fifth time ever, the 59-year-old mogul tops Forbes annual list of the 100 Most Powerful Celebrities. Unlike most lists from the publication, this list isn’t solely based on earnings and net worth. Rather, a combination of press mentions, social media power and naturally cha-ching is used in their formula. For the first time ever, a marketability score has been added to the mix.

Last year’s top dog, Jennifer Lopez, drops to No. 12. No doubt in part to her leaving American Idol. Even though she received less press mentions and lost that salary, abandoning that sinking ship was a wise career move. Even with J. Lo’s absence, six of the Top 10 spots are occupied by women. Check out the entire Top 100 list below.

Forbes 2013 Top 100 Most Powerful Celebrity List

1. Oprah Winfrey
2. Lady Gaga
3. Steven Spielberg
4. Beyonce
5. Madonna
6. Taylor Swift
7. Bon Jovi
8. Roger Federer
9. Justin Bieber
10. Ellen DeGeneres
11. Hugh Jackman
12. Jennifer Lopez
13. RIhanna
14. Coldplay
15. Tiger Woods
16. LeBron James
17. Simon Cowell
18. Katy Perry
19. David Beckham
20. Robert Downey Jr.
21. Leonardo DiCaprio
22. Tyler Perry
23. Channing Tatum
24. Kobe Bryant
25. Dwayne “The Rock” Johnson
26. Ryan Seacrest
27. Tom Cruise
28. Mark Wahlberg
29. Seth MacFarlane
30. Donald Trump
31. Cristiano Ronaldo
32. Jay-Z
33. Dr. Phil McGraw
34. Glenn Beck
35. Will Smith
36. Ben Affleck
37. Rush Limbaugh
38. David Letterman
39. Lionel Messi
40. Adam Sandler
41. Angelina Jolie
42. E.L. James
43. Toby Keith
44. James Patterson
45. Howard Stern
46. Carrie Underwood
47. Kenny Chesney
48. Usain Bolt
49. Jennifer Lawrence
50. Drew Brees
51. Rafael Nadal
52. Phil Mickelson
53. Ashton Kutcher
54. Sofia Vergara
55. Peter Jackson
56. Serena Williams
57. Jon Stewart
58. Jerry Bruckheimer
59. Kanye West
60. Jerry Seinfeld
61. Michael Bay
62. Maria Sharapova
63. Dr. Dre
64. Jennifer Aniston
65. Tom Brady
66. Kim Kardashian
67. Charlie Sheen
68. Calvin Harris
69. Rachael Ray
70. Kristen Stewart
71. Gwyneth Paltrow
72. Sean Hannity
73. Meryl Streep
74. David Guetta
75. Stephen King
76. Christopher Nolan
77. Gordon Ramsay
78. Manny Pacquiao
79. Tina Fey
80. Mark Burnett
81. Gisele Bundchen
82. J.K. Rowling
83. Alec Baldwin
84. Emma Stone
85. Charlize Theron
86. Neil Patrick Harris
87. Suzanne Collins
88. Floyd Mayweather
89. Mila Kunis
90. Sandra Bullock
91. Danica Patrick
92. Amy Poehler
93. George Lopez
94. Ray Romano
95. Kevin Hart
96. Zooey Deschanel
97. Louis CK
98. Melissa McCarthy
99. Joss Whedon
100. Miranda Kerr