Apple’s “It’s Showtime” presentation took place at the Steve Jobs Theater at Apple Park this morning. During the event, Apple announced the launch of its new video streaming service Apple TV+ and gave sneak peeks at some of the original content arriving this fall. The splashy presentation included appearances by Steven Spielberg, Jennifer Aniston, Reese Witherspoon and J.J. Abrams. Tim Cook, however, saved the best for last- Oprah Winfrey.
The 65-year-old media mogul first signed a multi-year deal with Apple last year. At last, we finally find out what the first projects will be. They include two new documentaries and the launching of a new super-sized book club.
“We want to reach beyond the borders of our hearts and minds to face the daunting challenges of our time. Each of us comes to this Earth with a deep potential that yearns to be fulfilled,” Winfrey said. “We all crave connection, we search for common ground, we want not just to be heard but we also need to listen, be open and contribute in order to harness our hopes, dreams and heal our divisions. That’s why I’ve joined forces with Apple.”
One docu-series, titled Toxic Labor, will deal with sexual harassment in the workplace. The other untitled multi-part series will focus on mental health issues such as depression, anxiety and post-traumatic stress, with the hopes that “if we do our jobs right, we can replace stigma with wisdom, compassion and honesty.”
Lastly, Oprah’s iconic Book Club will be revamped for the Apple platform. It promises to be “the biggest, the most vibrant, the most stimulating book club on the planet.”
Check out the Oprah teaser below, along with a video featuring the numerous storytellers behind some of the original content arriving on Apple TV+ this fall.
Apple TV+ Oprah
The Storytellers Behind Apple TV+