Christina Aguilera’s seventh studio album Lotus is out and receiving better reviews than Bionic, but will that translate to album sales? Bionic was considered a commercial debacle and sold only 110,000 copies out of the gate. Since X-Tina is much more visible now thanks to her weekly stint on The Voice, she has a better platform to launch a new album. Just look at her co-judge Adam Levine who currently has the longest-running single of 2012.
Before I get to Christina’s numbers, I wanted to chat briefly about One Direction. The British boy band sensation also released a new album this week. In fact, it’s their second one of 2012. According to Hits Daily Double (which is pretty spot on usually), Take Me Home is on track to move 525,000 to 575,000 making it a sure thing to land No. 1 on Billboard’s Top 200 chart next week. Clearly, X-Tina isn’t going to match that number but will Lotus bloom for Auggie? Find out below.
Things don’t look like they’ll come out smelling of roses for the 31-year-old chanteuse. According to the site, Lotus is on track to move only 75,000 to 80,000 copies. OUCH. That’s got to be a disappointing number for Aguilera’s camp. To put it into perspective. The Twilight Saga’s latest soundtrack should bite off 85,000 to 90,000. Little known Canadian rapper The Weeknd is projected to move 95,000 to 100,000 and he has nowhere the star wattage as the “Your Body” singer. Even former 90s grunge legend Soundgarden is set to move 70,000 to 75,000. Given X-Tina’s visibility, her projections are certainly cause for worry.
So, what exactly is the problem? While not considered her best work, Lotus is receiving positive feedback from critics and fans. Some cite Aguilera’s somewhat unlikeable personality as the reason. During interviews, she doesn’t come off very relatable. Entertainment weekly suggests she has “too much cultural baggage” as the reason why. Whatever it is, people seem to be tired of Christina.
What do you think is the reason for Christina’s low first week numbers? Can she rebound from this? Does she have a track on her album that might win people over like “Beautiful“? Did you purchase Lotus? Sound off below.