Late yesterday, No Doubt released their music video for “Looking Hot” and not even 24 hours later, it’s been taken down. The video had Gwen Stefani and her bandmates as Native Americans that get captured and end up in a “Cowboys and Indians‘ type fight. Homorazzi cast member Nic posed the question in his article: “Harmless video? Or racial stereotyping?”
In no time at all, the video received a lot of backlash in the YouTube comments and many were offended and felt that the video trivialized Native American people. No Doubt has not take the criticism lightly and as a result, they promtly took the video down and have issued a statement of apology to all that were offended by their video. I’ve included the statement they issued below.
“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.
– No Doubt”