Out with the old and in with the new. And by old I mean Lady Gaga and Cyndi Lauper, and by new I mean Nicki Minaj and Ricky Martin. The latter will be the new faces of MAC Cosmetics’ new Viva Glam ad campaign for 2012. The Viva Glam initiative has been very fruitful for the cosmetics brand and the charity it supports. Viva Glam’s lipsticks and lip glosses have raised over $200 million for the MAC AIDS fund. The foundation uses the monies raised to help with prevention, treatment and education of HIV and AIDS.
This isn’t the first time Minaj has been involved with MAC. Last year, she teamed up with the cosmetic company to release a limited edition lipstick, “Pink 4 Friday“. Reportedly, the lipsticks flew off the shelves. Based on this, enlisting Nicki for it’s new ad campaign should’ve been a no-brainer. You might think the addition of Martin seems a bit odd, but he’s the third man to front the campaign. The two previous male spokespersons were Elton John (2001) and Boy George (2004). Other celebrity faces previously featured include Christina Aguilera, Lil Kim, Fergie, Missy Elliott and Pamela Anderson.
Famed photographer David LaChapelle will be in charge of snapping the visuals. Reportedly, he’s already in Miami with Minaj and Martin shooting the pics. LaChapelle is an extremely talented photographer with a unique vision. I can’t wait to see what the ad campaign will look like. With these three individuals backing the campaign, I predict this will be one of the best ad campaigns in the company’s history. I’ve posted one of last year’s images featuring Lauper and Gaga below. The new images are expected to be released in February 2012.