I should probably revise the article title to “Donatella Versace Is A Model Master“. After watching Versace’s minute-long commercial for H&M you’ll agree as well. Typically, Redd is the go-to person for Versace H&M posts, but I couldn’t resist on this one. I was thoroughly enthralled and mesmerized by the surrealist clip. It’s no wonder I was since the brilliant Jonas Akerlund directed it. That man is a genius when creating visual masterpieces.

The clip is filled with mind control triggers and symbolism. Akerlund depicts Donatella as the all-knowing handler of models. She manipulates them as they run around in a labyrinth and places them in hamster wheels. She even pulls a few of their strings, treating them like beautiful marionettes. Models Lindsey Wixson and Daphne Groeneveld are just two of the blond beauties at the whim of Versace in the clip. She picks up Groeneveld as she runs up a staircase. At the end of the clip Donatella turns around from control station and says “My house, my rules, my pleasure”. LOVE IT.


The other day I was talking to friends about people who scare us. I’m never one to back down from a fight or an argument (my crutch) but if faced off with Donatella, I think I’d cower. Same thing goes for Naomi Campbell. Something about those two fashion mavens that just intimidate me. What did you think of the clip? Amazing right?