NBC Taking Netflix Approach With New David Duchovny Series

aquarius-david-duchovny

As the old adage states, if you can’t beat them, join them. Netflix that is.

In an unprecedented move by any broadcast network, NBC revealed it will release all 13 episodes of David Duchovny’s new series immediately after the two-hour premiere on Thursday, May 28. Aquarius will then be available on NBC.com, the network’s app and other on-demand platforms.

Set in the 1960s, Duchovny plays an LA police sergeant who is helped in a missing persons case by undercover officer Brian Shafe (Grey Damon), who behaves like a hippie and fits in with the people being questioned. Unknown to them, their investigation will lead them to Charles Manson. Aquarius is a sprawling work of historical fiction that begins two years before the 1969 Tate-LaBianca murders.

“With ‘Aquarius’ we have the opportunity to push some new boundaries to give our audience something no broadcast network has done before. We are fully aware how audiences want to consume multiple episodes of new television series faster and at their own discretion, and we’re excited to offer our viewers this same experience since all 13 episodes of this unique show have been produced and are ready to be seen. I appreciate the enthusiasm we’ve gotten from the producers of the show and our partner Marty Adelstein of Tomorrow Studios to launch this series in a new, forward-thinking way.” – NBC Entertainment Chairman Bob Greenblatt

I’m so down with this. The peacock network should’ve done this with Unbreakable Kimmy Schmidt instead of giving it to Netflix. If this experiment works, it’ll be interesting to see if NBC or other networks release other programs in a similar fashion. Nothing sucks more than waiting a week to catch another episode of your favorite show. #bingewatching

Will you watch Aquarius? Do you think this is a savvy business move or a mistake on NBC’s behalf? Weigh in below.